Overview and Issues of Hell Pizza
A treat which was being first signed by the British Crown and the Chiefs of Maori in the year 1840 was named as the Treaty of Waitangi. The treaty of Waitangi has a significant impact on the businesses. This treaty gives equal employment rights to all the indigenous people. This treaty promotes equality among all the employees. Treaty of Waitangi provides right to the Maori tribe in doing business in New Zealand. It enhances the participation of the Maori employees in all business activities and thus ideas are freely shared in the organization.
In most of the organizations operating worldwide, there exist various disputes and conflicts in the business activities. To overcome this dispute and conflict the management authorities of the company should change the principles and rethink about the concept of business activities. Rethinking business activities also help in the transformation of the business. Strategic decision making is also necessary for the business to sustain.
The aim of this study is to do a critical analysisof the impact of Treaty of Waitangi in an organization named “Hell Pizza”.It has been that the New Zealand based Pizza making company named “Hell Pizza” is facing various problems in carrying out its business activities.The objective of this research paper is to find out how the challenges faced by the organization can be resolved by implementing the principles of Treaty of Waitangi. In this research paper the concept and the 4 phases of the Change planning model has also been discussed.
Hell Pizza is pizza chain, based in New Zealand. Hell Pizza has 66 stores in allover New Zealand. Hell Pizza from the very beginning depending on diverse marketing tools, targeting diverse group. The marketing department is accountable for all the marketing strategy build up and making marketing plans. Hell Pizza is using a long term process of Lean Management theory and by using this strategy they want to build and operate through a very small team and they recruit few employees. A small team can overlook quickly to all the needs of their customers.
Hell Pizza is successful to gain public attention by their famous and remarkable advertisements through bill boards and their main motive was to seek attention by controversial advertisements, and just because of that the broke the rules & regulation of Advertising Standard Authorities (ASA). Though when it required, Company apologizes and always cooperative to overcome the controversies. Hell Pizza always come up with new advertising strategies. Their main objective is to create mass awareness of their product through their controversial advertisements. In 2006 Hell Pizza came up with their most controversial campaign of Lust Pizza for meat lovers. In this whole promotional activity, they were sending condoms in the promotional material. This campaign specifically breaks the rules and regulation of ASA, but not only ASA, public didn’t take this easily, many complaints are lodged against Hell Pizza. This is not the only campaign, after all this, company took many more promotional strategies, for example, they involve children of New Zealand from libraries and provide 333 healthy pizzas for the recognition of reading 7 books (HellPizza, 2016).
Treaty of Waitangi
Company faced another severe problem for their expansion strategy. Those strategies forced to decrease in company reputation in the market and they need to settle few issues through compensation in the court (NZ Herald, 2011).
Hell Pizza in their advertisements use vibrant colours like Black& Red, that helps to lose the public interest but their strategies at the end help to grow the brand equity.(NZ Herald, 2011). Church was pity upset because they were using Facebook confessions as their advertisement campaigns (NZ Herald, 2011).
The treaty of Waitangi is signed on 6thFebruary, 1840 between two party, British crown and the Maori chiefs of Rangier who are actually from North Islands of New Zealand. It was one of the decisive factors in determining the political relations between Maori people and the government of New Zealand. It was basically a petition submitted by the Maori people of New Zealand against the unethical interventions by French Government against their all rights. This treaty is not treated as law, but many laws since 1975 many laws in New Zealand are taking references from this treaty.
Principles of the treaty: There are three principles that are used as a main principle of Treaty of Waitangi, which arePartnership, Protection and Participation. At that time the economy of France was restructuring the whole thing, transferring the assets from Govt. to State enterprises.
The main objectives of the treaty wereget the supreme power of authority in exchange of providing the protection to the Rangatiratanga and freedom of the crown. The labour government in France took all the initiatives in 1989.
Treaty principles developed by Court: In the year 1987 in the Land Cases the court referred the protection of Maori by the British Crown and their freedom of the tribal people was being taken care by the British people.
The government should have the right to make laws. The law should be equal for all the public of the New Zealand including all the tribal community. Government of New Zealand should focus on the grievances of the tribal people and that should be resolved by the government. The grievances in the organization should be taken care by the management authorities.
There exist four discourses. The discourses are explained and how this discourse help in solving the problems that are being faced by the company has been discussed. The four discourses are as follows:
The discourse which promotes mindset shifts for addressing the traditional interest of the people is known as the Discourse of the consultant. This process of transformation starts with effective leadership (Marshak& Grant, 2008). The leaders of “Hell pizza” should involve themselves in the process of transformation. It is very important for the organization to monitor and measure the value of the organization. It is said that the value is the link between the strategy of the business and the entire process of transformation. The conflict styles in problem solving has been discovered and it has been seen that the theories effect cultural differences (Blake and Mouton, 1964), Rahim (1983), Ting-Toomey (2005),
Discourse of the consultant
To apply the Discourse of the consultant in the New Zealand based organization “Hell Pizza” it is very important that there exists a transformational change. The marketing activities of the company is operated primarily by the founders of the organization. It has been seen that the campaigning of the organization is offensive to some of the community of New Zealand. The offensive campaigning of the organization should be stopped and there should be a change in the mindset of the organization. The company should focus on campaigns which is more cultural in nature.Consequently, Hell Pizza has incorporated the concept of charity and diversity of culture in their advertising campaigns, and this has made it possible for the organisation to address the challenges that it is currently faced with. This has also brought about a transformation in the attitude of the staff that serves the customers, as they understand the importance of treating them with respect and dignity without indulging in any sort of discrimination. This would also uphold the principles of the Treaty of Waitangi, which stresses the importance of partnership between the involved groups or communities.
It is very important for the management authority to have a standard communication skill. Important marketing decisions can only be made through effective communication skill. There exist various conflicts while carrying out the business activities and it can be said that the conflict among the employees of the organization can be solved by the human resource department of the organization(Bruce, Connell, Higgins, & Mahoney, 2011).
The lack of flexibility in the business environment in Hell Pizza contributes to the issues the organisation is faced with. For this purpose, they can undertake initiatives to promote positive transformation and innovation, with an approach that would be agile in nature. This would help in the quick delivery of the changes, and further uphold the marketing decisions that are undertaken by the management, which otherwise has a smart approach. The principle of participation and partnership of the Treaty of Waitangi can therefore be adhered to, when the company staff would successfully attend and address the customers from various cultural backgrounds.
Under the discourse of university there exists two important perspectives. One of the perspectives is named as the contingency perspective. The perspective which involves the role of various situations in the conflicts in the organization. There exists another theory which generally focusses on cooperation and competition says that the conflict which arises in various organization is generally oriented towards achieving the goal of the organization.
A major factor that influences most of the problems that Hell Pizza is faced with is due to the improper implementation of its strategies, especially those that involve ambition. The marketing goals may be clear but the process by which they are to be achieved are mostly unclear, which is a result of the higher management being wary of sharing too many details with the subordinate departments. Hell Pizza should stick to the Waitangi principle of protection and participation to help transform the organisation into an entity that helps create value in the country. The higher authorities need to allocate resources and ask for inputs from the workers to protect their interests and foster a sense of inclusivity across the organisation.
The discourse which generally acts against the laws of the government or the legal authorities is known as the Subversive discourse (Gray, 2010). In any organization conflict is one of the primary typesof the organizational behaviour. Conflict among the workers of the organization arises due to the interpersonal relationships among them. It has been seen that organizations operating in the western society believes in competition whereas the organizations who are operating in the eastern society believes to maintain peace and harmony in the workplace. ADR is a 3rd party that can resolve disputes (Lewin, 2016).
The various controversial marketing campaigns have already cost Hell Pizza significantly, especially in terms of its market reputation. The public had been outraged at its unconventional schemes, and this damage needs to be undone, and this can be possible only if the organisation considers the principles of the Treaty of Waitangi. Hell Pizza needs to consider the partnership of all the communities by asking them to participate in the various campaigns and by being culturally sensitive to the customers and the general public. This would also help them to protect their interests and serve the different communities in a better manner.
Envisioning Strategy plays a vital role in the planning model. This strategy is mostly comprised of mission and vision statement and on the basis of these statements a set of questions such as the current position of the business in the market, the aim to be achieved by the company. Thus, the mission statement helps to identify the goals and the purpose that is required to be perceived by the company. The main focus of the company is to attract its customers and for that it needs to upgrade the technology to remain in the competition. The vision statement reflects the long-term goals that a company wants to achieve in future. The long term generally includes 5 to 10 years (Sonnino, 2016). It is important that all the members involve in the changing process must understand the vision properly and so the company indulge in setting up a secure supply chain. There are chances of high increase in the demand for the food and beverages in the future market. The company in future is willing to be a participant in the virtual food market and also by providing high food value by improving the quality of the product and as well as its services.
Envisaging is where the company draws a mental picture of its achievement which is yet to be accomplished. The company in order to achieve such success it must build a strong relation with the business in other states. The company must market its product in such a way that it leaves a positive impression on the mind of the customers. It must also trade overseas as it will help the company to expand beyond the domestic markets and the company will also be able to earn goodwill in the international market. Thereby the company can also sell its products to various customers on a global platform (Van Marrewijk, 2017). The company, besides the quality of the product must have an excellent supply chain management as the product will reach to the customers within the time and the process of the company will also become more efficient. The company must also implement innovative ideas in order to remain ahead of the competition in the global market. The company can also learn from the experience of other business related to the exports of goods dealing in similar products. The company can disclose that the resources utilized in the process keeping the sustainability on mind and the products are produced according to the safety standards. This will help to gain the trust of the customers in the market.
The company find difficult to adjust in accordance with the global changes regarding the structure made for long term purposes. The market of the New Zealand is packed with various brands, but the budget is limited when it comes to buying different markets. The company also faces problem due to the shortage in the supplies and is not able to match up the demand in the market (Reserve Bank, 2013). This is the reason the goodwill of the company has been damaged in the market and it has also affected the quality of the products being offered to the customers. The country is mostly dominated by the dairy business which becomes a restraining factor for other business. The fiscal policy of the New Zealand Government indicates that major adjustments are required in the economic policy and this change becomes a restraining factor for the business. There is less initiation to solve the problems prevailing in the market. The constant change in the technology has become a challenge for the New Zealand market and as a result very little innovation is noticed in the products. The business is not able to provide new goods to their customers. The significant decline in the information technologies and also in the market of manufacturing goods has thrown challenge to the companies.
Crafting is another strategy used in the planning model. Business has to make constant changes in order to remain in the market and so it need to craft different ways to overcome the challenges (Demerouti, Bakke & Halbesleben, 2015). The country being influenced by the diary and agricultural industry must adopt strategies to promote other business also so that it does not have to remain dependent on a particular sector only for the revenues. It must initiate in developing strategies that will include upgrading of technologies and quality improvement so that the products offered are able to satisfy the need of the customers. The strategy must also concentrate on the transparency between the seller and the buyer where the consumers will able to track their orders and will get detailed information on the shipment. It will gradually help to gain the trust of the consumers. The company must adopt strategy to improve the supply chain management and it should only include potential suppliers those will provide best quality of supplies on time.
Skilful marketing managers should be hired to design a proper marketing campaign and the sentiments of any customers should not be harmed with the designing of the campaigns.
The treaty of Waitangi is important for all the employees as it defines the work structure and education system and identifies the company policies in a positive manner.
Milestones: Time duration for implementing the process is one of the deceive factor for the companies and their policies. 6 to 7 months is at least required to implement the treaty of Waitangi. The first thing for the company is to identify the need and restructure the company policy and then it can be implemented and for that it required some time.
Resources: For companies’ point of view, there are mainly two types of resources required; one is Human Resource and Monetary Capital. For implementing a whole new process, the company needs to recruit or hire someone who can take the lead for the change, need that required skill to train others to help all the employees in the organization adopts the situation. For this change or to hire new management or skills, it required tools, extra work hours, new skills, a way out tofind out, the to create or build a healthy capital structure is needed. In a very short span, to inject new theories in a company policy, especially for a company who believe in a small employee base structure, that needed a huge and well-structured capital base to accompany the change.
Conclusion
The aim of this research paper was to implement the principles of the Treaty of Waitangi in a New Zealand based pizza manufacturing company named Hell Pizza. It has been seen that the pizza manufacturing company was facing various problems due to its unconventional marketing strategies. The project discusses about various discourses and how it has helped in the formulation of strategies for the company Hell Pizza. From the discussion it can be concluded that skilled leaders are one of the main resources which is required to carry out the day to day business activities. Transformational change is important in every business activitybecause without initiating change in the business activities it is impossible for a business organization to run successfully. In this assignment the implementation of the Treaty of Waitangi has been done with the four phases of the Change planning model. The time that might be taken for the completion of the principle implementation is being anticipated and the resources which are required for implementing a new set of principles in the business model has also been discussed. An important message is provided to all the organization is that no company should hurt the sentiments of any particular community while carrying out the business activities.
References
Bruce, B., Connell, J., Higgins, C., & Mahoney, J. (2011). The discourse of management and the management of discourse. Int. J. Strategic Change Management, 3(1/2), 141-154.
Demerouti, E., Bakker, A. B., & Halbesleben, J. R. (2015). Productive and counterproductive job crafting: A daily diary study. Journal of Occupational Health Psychology, 20(4), 457.
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Gray, J. (2010). Vows, Oaths, and the Propagation of a Subversive Discourse. The Sixteenth Century Journal, 41(3), 731-756.
Hell Pizza. (2016, April 12). Hell Pizza: The good, the bad and the controversy. Retrieved from https://www.stuff.co.nz/business/78789789/hell-pizza-the-good-the-bad-and-the-controversy
Lewin, D. (2016). Managing and resolving workplace conflict. In Resolving workplace conflicts through litigation: evidence, analysis, and implications (pp. 31-67). London, UK: Emerald Group Publishing Limited.
Marshak, R., & Grant, D. (2008). Organizational discourse and new organization development practices. British Journal of Management, 19(5), 7-19.
NZ Herald. (2011, January 22). Troubling times in Hell. Retrieved from https://www.nzherald.co.nz/business/news/article.cfm?c_id=3&objectid=10701441
Reserve Bank. (2013).Forces affecting the New Zealand economy and policy challenges around the exchange rate and the housing market. Retrieved from https://www.rbnz.govt.nz/-/media/ReserveBank/Files/Publications/Speeches/2013/5298756.pdf
Sonnino, R. (2016). The new geography of food security: exploring the potential of urban food strategies. The Geographical Journal, 182(2), 190-200.
Van Marrewijk, C. (2017). International trade. New York, United States: Oxford University Press.
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