Research Methodology
Question:
Discuss about the Promoting Trust and Employee Engagement.
Organizational behaviour is integral component of the organization which seeks an inclusive understanding of how individuals and organization can enhance the performance of the organization (Mäntymäki & Riemer, 2016). The case study of Nestle will be chosen in which organizational structure and theory of it will be described. A rational for the research methodology will be elaborated to show the reason behind choosing the Nestle. The role and the functions of the manager will be critically analyzed in the context of describing the risks and challenges they have to address in today’s changing environment. There are various theories of organization that help to enhance the productivity of the employees along with the organization. The impact of values, ethics and diversity on culture of an organization will be defined which will be helpful for further study. A discussion will be made of the role and legitimacy of the management function.
It has been analyzed that various researchers have chosen more collaborative approach to case studies and recognize number of methodologies that have diverse advantages and disadvantages which are not necessary conflicting but complementary. The aim behind choosing the research methodology is to gather the information about the case which can be accumulated in relevant and efficient manner by internet. The selection of case study can be opted as per the purpose of the study like information oriented selection and random selection. Systematic bias are avoided by random selection in the sample whereas information oriented selection involve the selection of the case as per the expectations. The research case study is chosen of Nestle for its effective organizational behaviour. The leaders of this company are effective to manage the issues for which they use effective strategies. The qualitative research is being chosen for analyzing the case study of Nestle and it has been done with the help of various journal articles, newspaper, and annual report of the organization and internet sources.
Nestle is the world’s biggest food and beverage company that has started its business in 1867. There are more than 280,000 employees in the Nestle in over 86 countries (Nestle, n.d.). The main principle of nestle is base on decentralization. The case study of Nestle has been chosen for this assignment.
The organizational structure of Nestle is effective as it has adopted the various strategies to manage the organization in an effective manner. The organizational structure of Nestle is hierarchy and function based in which National manager is head of specific country who control entire organization by evaluating their performance.
Organizational Structure and Theory
It has been found that there are number of theories such as classical theory, scientific theory, bureaucratic theory, modern theory and administrative theory. Nestle has adopted the administrative theory which is dependent on the departmentalization concept. It defines that the various activities are focused in the organization to attain the common purpose of the organization. The major focus of administrative theory within the organization is to improve the efficient so that the performance of the employees can be done in effective manner and the process of the organization can be standardized. It has been evaluated that apart from administrative theory, the contingency theory used by Nestle because this theory assist the manger to make decisions as per on the situation at hand instead of “one size fits all” method. An appropriate action is being taken by the manager as per the situation. It is required for the manager to use leadership approach that involves participation from workers.
Organizations are become advanced due to advanced technology and in such case the role of manager or leader in the organization is vital to manage the workforce in adequate manner. Nestle is world’s largest food and beverage company that has faced number of issues or challenges while operating in worldwide. The company has faced issue of aging workforce and retirements, child labour and ethical and boycott issues. Nestle CEO Mark Schneide has great role in reducing the impact of bad image due to these issues in front of customers of Nestle. The supplier code is introduced by Nestle to maintain the good bonding between suppliers and company regarding goods. There was another issue of unexpected demand by customers and inaccuracy of orders numbers in inventory. The leader of the organization has introduced the Dealer Management system (DMS) which is software application that give tools for managing the inventory, integration and managing sales. It enhanced the good image between the dealer and customers. In context of boycott issues which done in late 1970s, the leaders or managers of Nestle had provided the solution by supporting WHO campaign in introducing complementary foods (Nestle, 2011). It has been evaluated that the small changes bring the huge impact within the organization. The Nestle Leadership Program has been developed to provide the training session to the employees and the company had started to use image of manager as coach. It had been done in the company because it was the belief of it that coaching works best for development purposes (Daley, Coyle & Dwyer, 2016).
Role of Manager in Nestle
The ethical principles in Nestle are effective as it cares the each employee of the organization and underpins the trust of customer. It involves the zero tolerance of fraud corruption and bribery. Privacy is mattered for the organization that is why the privacy programme is being initiated by the company in which company collect, store and utilizes the data to engage with consumers (Li, 2015). It covers the entire stages of the data processing from the stage of accumulation to deletion. Diversity is always considered as the sensitive issue, it is vital for the organization to give respect to the different culture’s people (Downey, Werff, Thomas & Plaut, 2015). The engagement process of Nestle is underpinned with transparency and good faith which is able to build knowledge and understanding in good manner. However, there are various leadership theories and styles but Nestle has adopted comprehensive leadership which involves managing for better outcomes, enhancing the internet talent of the employee and competing with external environment for progressive growth in the same filed (Obisi, 2011). The major role of the leader in handling the ethics responsibility within the organization is vital because the response of the employee as well as customer may impact the entire project of the organization. The major advantage point of it is more focused towards the prevention of the future generations that is why it is committed to environmental sustainability. A contextual approach is being taken in the organization rather than dogmatic one; it entails the pragmatic decisions which are based on the facts.
Nestle company has major four management functions such as planning, organizing, leading and controlling. The decisions are being evaluated by the leaders by keeping considerations of employees of the organization. The company evaluates the alternatives in an adequate manner before taking any action. The function of organization is initiated the workforce diversity plan and health safety plan not only for the customers but also for the employee (Hirsh, 2016). The leaders of the company have adopted the democratic style which involves the employee in making decisions of the company. Various acts are initiated by the company by taking consideration of the governments and company laws which help leaders of the company to control the activities of the organization. In context of legitimacy, Nestle initiate and openly advocates the United Nations Global Compact. It has been recognized by Nestle that globalization is the cause of leading to the development of international recommendations. Although, it is considered as the general rule, thee recommendations are defined to governments, they inescapably influence to the business practices. Nestle has integrated significant International Labour Organization Conventions. The local laws are respected by Nestle in order to improve the efficiency of the organization of particular place. It has been evaluated that the attitude of the leaders of the organization is impactful as they provide the training to the new employees regarding how to accomplish the task in effective manner without breaching any company norms (Deresky, 2017).
Impact of Values, Ethics and Diversity
It has been found that Nestle is in full of support of the efforts of government for the purpose of encouraging healthier diets. The profile of the products is improved in Nestle due to changes to complement the effort of government to build a healthier population. The management functions of the company can be influenced due to changes in political and social environment as it has been evaluated that the Nestle is following the laws and legislation as per settlement by government. Social environment has huge influence on Nestle as it is different of each country that may influence the working environment of the company (Nestle, 2014). However, the leaders of Nestle are more focused towards the local test of the particular country or region and it has been done by them by exploring the market of specific country. It enables them to take appropriate decision in context of management growth. The changes in political terms can impact the entire organizational structure of Nestle (Buettner, 2015). For instance, the amendments in tax policy will certainly impact the entire products of the company in different countries. Nestle company had wide issues regarding unethical practices which hampered the image of the company adversely but the approach of leaders are effective that reduce the impact of it on the customers.
Conclusion
In the limelight of above discussion, it has been concluded that the management has huge role in the performance and the growth of the company. The rational of methodology has been provided to describe the way from where data are collected. The case study of Nestle has been opted for this assignment as it is world largest Food and Beverage Company that has effective organizational structure. The role of leaders has been discussed in context of facing issues and challenges in the organization. The appropriate actions were being taken by leaders to reduce the impact of adverse condition on the organization which has been elaborated in term of Nestle.
References
Arslam, A. (2014). Nestle. Retrieved from: https://medium.com/@arhamarslan/nestle-cf04010833cd.
Buettner, R. (2015). A systematic literature review of crowdsourcing research from a human resource management perspective. In System Sciences (HICSS), 2015 48th Hawaii International Conference on (pp. 4609-4618). IEEE.
Daley, J., Coyle, J., & Dwyer, C. (2016). Sheffield Hallam University and Nestlé: Developing future leaders with the Chartered Manager Degree Apprenticeship–a partnership approach. Higher Education, Skills and Work-Based Learning, 6(4), 370-377.
Deresky, H. (2017). International management: Managing across borders and cultures. Pearson Education India.
Downey, S. N., Werff, L., Thomas, K. M., & Plaut, V. C. (2015). The role of diversity practices and inclusion in promoting trust and employee engagement. Journal of Applied Social Psychology, 45(1), 35-44.
Hirsh, W. (2016). 8 Growing leaders through career development. Leadership in Organizations: Current Issues and Key Trends, 137.
Li, T. (2015). Nestle Employee Recruitment Research. International Journal of Business and Social Science, 6(4).
Macey, W. H., & Schneider, B. (2008). The meaning of employee engagement. Industrial and organizational Psychology, 1(1), 3-30.
Mäntymäki, M., & Riemer, K. (2016). Enterprise social networking: A knowledge management perspective. International Journal of Information Management, 36(6), 1042-1052.
Nestle, (2011). The Nestlé Management and Leadership Principles. Retrieved from: https://www.nestle.com/asset-library/documents/library/documents/people/management-leadership-principles-en.pdf
Nestle, (2014). A Quick Introduction of Nestle. Retrieved from: https://managementtheoriesnestle.wordpress.com/.
Nestle, (n.d.). Nestlé Corporate Business Principles. Retrieved on 27th March, 2018, from: https://www.nestle.co.za/common/documents/about/nestle_corporate_business_principles.pdf.
Obisi, C. (2011). Employee training and development in Nigerian organisaitons: Some observations and agenda for research. Australian Journal of Business and Management Research, 1(9), 82.
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