Organizational Structure Of Slices Restaurants: Analysis And Suggestions

Current strategy

Discuss about the Organizational Structure Of The Slices Restaurants.

The organizational structure of the Slices restaurants is unique and effective. The managers lead the overall operations and activities of Slices. It is noted that Slices restaurants provides healthy food and services to the people in United Arab Emirates. It also take cares the health and choices of the consumers in the marketplace. Slices restaurant was started by support of Abu Dhabi’s Khalifa fund that is one of the biggest government entities in Abu Dhabi (Al-Jenaibi, 2013). Along with this, Slices restaurant is also contributing in the success and growth of the country. The buying behavior of the people helps in increasing and maximizing the profitability of the restaurant. Let’s talk about the technology, it has been found that Slices uses advanced and latest technology within the organization to attract and retain maximum number of customers in UAE. In today’s modern world, Slices offers fresh, healthy and delicious food to the consumers in the country. The country has introduced federal law and legislation in order to protect the environment of the country. Besides this, it is analyzed that restaurant also focuses on the effective sustainability in the marketplace (Patel, 2012).

From the first part of the assignment it is analyzed that the organization is not well known in the country worldwide. The organization is involved in the business activities and operations of providing delicious and tasty food in the marketplace (Passarinho et al, 2014). The first part of the assignment outlined information about the various strategies and approaches of Slices restaurant. The SWOT analysis was discussed in the first part of the assignment which is one of the significant strategies of Slices restaurant. Pestle analysis provides information about the market and competitors. This analysis also explains the favorable and unfavorable conditions of the external environment (Grade, 2013). Besides this, marketing trends and technology can be evaluated and measured with the help of this analysis. The pestle analysis includes political, economic, socio-cultural, technology, legal and environmental factors. The political factor is the biggest factor that could hamper the success and growth of the firm. Apart from this, it has been noted that UAE is strong country in terms of economy and socio-cultural factor. The purchasing power of the customers is high and strong in UAE market. Therefore, the restaurant can gain various advantages in the global market. Along with this, the company can increase and enhance the sales and revenue in the international market (Sherif, 2013). After the various researchers, it has been noted that people of the Abu Dhabhi are very rich and they maintain a strong goodwill in the rivalries market. They live happily and luxurious life in the United Arab Emirates. They keep large amount in hand to buy the products and services in the UAE market. The legal system and environment of the country is strong and unique to attract the large number of the customers in the marketplace. Slices restaurant also focuses on the environment sustainability and corporate social responsibility to stand out against the competitors (Zamberi Ahmad and Ahmad, 2016).

SWOT analysis

Additionally, it has been noted that Slices uses effective leadership styles within the organization to meet the long term goals and objectives. A sustainable human resource management is developed and built by the company to enlist the potential and capable workers for performing roles and responsibilities in UAE market. With effective HRM, the restaurant can check and evaluate the efficiency and effectiveness of the workers to beat the competitors (David, 2011). 

On the other hand, porter five forces model was used by the restaurant in first part of the assignment to stay in the competitive market. The porter five forces model provides competitive benefits to the firm by analyzing and measuring the plans and strategies of the rivalries. It has been noted that there is high competition exist in the food and beverage industry in UAE that may influence the progress of the firm. Furthermore, the bargaining power of suppliers is high in United Arab Emirates country that could affect the organic products and raw material in the marketplace. Additionally, the bargaining power of buyer is high because they purchase unique and effective products in the marketplace. In addition, the threat of new entrants is also high and immense in the United Arab Emirates. In UAE, there are ample of companies who produce delicious and healthy food products for the consumers. Thus, it affects the success and revenue of Slices restaurant. On the other hand, many companies in UAE produce similar products as compared to Slices restaurant that may affect the quality and features of the products in the country. Slices differentiate the prices of the products from the competitor’s products (Galizzi, and Venturini, 2012).

Moreover, core competencies are effective strategies that are implemented by Slices at the workplace. The core values of the firm are unique and effective that includes the delicious food and meals. Due to effective core competencies, the restaurant has been able to expand and flourish the business activities and operations globally (Johnsson-Sederholm and Du, 2016). The core values of Slices restaurant include integrity, dignity, accountability; patience and customer service that make distinguish the restaurant from the competitors. Having unique and effective core values, Slices has been able to maintain reciprocal and effective relationship with vendors and suppliers in the country (AbTalib, 2017). Besides this, unique and latest technology and resources that are used by Slices also provide competitive benefits to the organization in the marketplace. The current competitors that are become the cause of tough and high competition in the market including KFC and McDonalds. All these competitors affect the selling activities of Slices restaurant globally. It has been studied that Slices also uses marketing and product development strategies to destroy the competitors in the international market. This will also help the restaurant to retain better and strong position in the UAE market. Promotional and advertisement strategies are also initiated by Slices restaurant within the organization to promote the food products (Belasco, 2014).

PESTLE analysis

From the above mentioned analysis that is done in the first part of the assignment, it can be noted that Slices restaurant is currently involved in the domestic as well as international market to stay in the competitive market. In today’s era, the organization has an opportunity to expand and flourish the business operations in the global market. But due to high presence of competition, the company is failed to gain long term profits and returns. It is studied that Slices uses high quality of products with unique features to make a excellent goodwill and image in the minds of the consumers (Sigala, Christou and Gretzel, 2012). It will help to attract premium clients worldwide. It is stated that employees of the restaurant serve to the customers in a hassle free manner that could help to maximize and boost the outcomes of restaurant in the UAE. Currently Slices restaurant engage in catering and retail business as well therefore, training and development coaching and learning is provided by the restaurant to serve the customers in an effective way (Johansson?Sköldberg, Woodilla and Çetinkaya, 2013). It shall be analyzed that cost differentiation strategy is initiated by the firm to make control on the cost of the products. Also, it will help to set the appropriate prices of the healthy and delicious food products. All these strategies are being used by Slices restaurant to cope with competitors in United Arab Emirates market (Amit and Zott, 2012).

Some of the new business strategies that should be initiated by Slices restaurant to gain competitive benefits in the market are detailed below.

Online sales strategy: It is one of the significant strategies that shall be used by Slices restaurant within the organization. This will also help the restaurant to increase the online sales the products and services. By using online sales strategy, the Slices restaurant has been able to improve and enhance the eating habits of the students as it will also help attract wide range of student in the United Arab Emirates market. The online business strategy provides a digital media platform for selling the food and organic products (Cautela, Pisano and Pironti, 2014).

Diversification strategy: This is one of the effective and dynamic strategies for Slices restaurant in the UAE. To initiate the organizational changes, the restaurant should focus on the diversify strategies within the organization (Alam et al, 2013). It has been noted that Slices restaurant has been able to differentiate the products and services to the customers. Under this strategy, the company should conduct marketing campaigns and programs to encourage the maximum number of the consumers (de Pablos et al, 2011).

Porter five forces model

Competitive strategy: To implement the organization changes at the workplace, the company should focus on the competitive strategies to flourish the activities and actions in the market. The company with effective management helps in creating a unique image in the eyes of the consumers. It has been noted that Slices restaurant should focus on the competitive strategy to eliminate and reduce the competition from the community and it declines the risks and challenges of the market (Geissdoerfer, Bocken and Hultink, 2016).

Expansion strategy: The Company Slices uses market expansion as the business strategy to expand their service to the customers into different area along with Abu Dhabi. The company managers think that this strategy will be helpful in creating more leads for the food and beverages they sell. The e-business strategy proved very much useful for Slices to cope up with the competitors of the market. It is important for the company to understand what actually customers demand for. Not all customers have the same requirements. Some need good quality, some require affordable price and so on.

When the company Slices has adopted an appropriate business strategy so now is the time to calculate the benefits that the company will have. The benefit for any organization is counted by measuring its tangible and intangible benefits. Both of these have their different definitions and uses for a company like Slices.

 Following are the tangible and intangible benefits that Slices has achieved-

• The cash flow has been increased to 20% since the year 2012 when the company started their first online website.
• The company earned profits on every home delivery option accepted by a customer
• There are more than a hundred employees working in Slices with numerous clientele across Abu Dhabi
• The business continuity and disasterrecovery plan has been developed to ensure success in worst scenarios that the company might face
• Slices has received across a million social media engagement for their services which is a great achievement for the company
• The personnel of the company is now managed properly. Staff training is provided specially to the new employees to efficiently handle the requests made by a customer.
• Company’s website allowed customer to interact directly with the staff members online rather spending much time on travelling to the restaurant
• Stock and inventory management is done effectively. Now, there is an automatic system instead of manual system to monitor and control the business processes.
• Users of the company can easily send or receive information at a faster rate. Earlier the staff members used to communicate verbally or by a written documents which was difficult to manage. Therefore, automated processes provided easy accessibility of the business operations for the staff members.
• Strategic planning can be done effectively as the market analysis can be done with analysis the traffic received over the company’s website.

An action plan is developed by the companies to design an appropriate schedule of business activities that needs to be followed strictly. Action plan involves the key issues that are faced by the company. Action plan is based on the strategic planning that is done by the managers of a company to ensure that each customer request will going to be fulfilled without any disruption of business processes.

This action plan describes about the business activities that need to be performed by Slices. It is recommended to the company that they should follow this action plan and keep on updating the operations according to the market requirements. It is also recommended for the company to secure their website from intruders by using different security policies that are available in the market.

The e-Business strategy implementation describes about the business structure that is designed to achieve targeted goals of a company. Slices want to reach out for more number of customers in the best way possible. Therefore, they have used the e-Business Strategic plan to improve their sales and marketing process. This also involves the activities based on market research because to know about what is trending in the market. The brand strategy, competitive research and other market research criteria is taken into consideration (Grade, 2013).

1. Vision- company has reduced their prices on some of their food products
2. Mission- Company is looking forward to attain competitive advantage in the market.
3. Objectives- to develop an effective e-Business Strategy to increase sales
4. Value Creation- the tangible and intangible benefits of the company Slices needs to be increased at any cost.
5. Target Segment(s)- target segments should be like first suppliers, then customers and later the external stakeholders.
6. Privacy, ethical and legal issues- Government policies changes with the change in Government, therefore, Slices have to assure that they have proer disaster recovery plan.
7. External Partners- more number of suppliers and sponsors can be contacted so that new leads can be generated.
8. Organisational Model- As discussed above, the business operations needs to be improved. The employees have to generate better ideas to make their business more efficient.
9. Revenue and Cost Model- unlike SWOT analysis, an analysis will be done for the factors affecting growth of the Slices’s business.
10. Strategy Alignment- the current marketing strategy of the company is not providing better results which need to be enhanced a bit. Priority should be given to providing better quality food to customers and then on anything else.

Core competencies

Conclusion

From the above analysis, it can be concluded that Slices can attain success and growth using the effective business canvas model and action plan in the competitive market. By initiating the core values and competencies, Slices has been able to reach its target market effectively and strategically. The above analysis shows that how restaurant uses e-business strategies to make dynamic image in the UAE market.

References 

Slices 2015, Healthy and Fresh Food for Student, Slice[online] Available from 14^th May April 2018, [Accessed as on  https://slices.ae/].

Al-Jenaibi, B., 2013. Satisfying public relations: The promise of social media in the UAE. International Journal of E-Adoption (IJEA), 5(1), pp.1-16.

Patel, S., 2012. Food, health and agricultural importance of truffles: a review of current scientific literature. Current Trends in Biotechnology and Pharmacy, 6(1), pp.15-27.

Passarinho, A.T.P., Dias, N.F., Camilloto, G.P., Cruz, R.S., Otoni, C.G., Moraes, A.R.F. and Soares, N.D.F.F., 2014. Sliced Bread Preservation through Oregano Essential Oil?Containing Sachet. Journal of Food Process Engineering, 37(1), pp.53-62.

Grade, G.B., 2013. Global Business Situation And Opportunity Analysis. Growth, 4(Q1), p.2014.

Zamberi Ahmad, S. and Ahmad, N., 2016. Etihad Rail: a new way to change a business landmark in the United Arab Emirates. Emerald Emerging Markets Case Studies, 6(3), pp.1-16.

Sherif, S., 2013. Macroeconomic policy, localization and reducing unemployment: The crucial human resource issues for the UAE. Competitiveness Review: An International Business Journal, 23(2), pp.158-174.

David, F.R., 2011. Strategic management: Concepts and cases. Peaeson/Prentice Hall.

Galizzi, G. and Venturini, L. eds., 2012. Economics of innovation: the case of food industry. Springer Science & Business Media.

Belasco, W.J., 2014. Appetite for change: How the counterculture took on the food industry. Cornell University Press.

Amit, R. and Zott, C., 2012. Creating value through business model innovation. MIT Sloan Management Review, 53(3), p.41.

Sigala, M., Christou, E. and Gretzel, U. eds., 2012. Social media in travel, tourism and hospitality: Theory, practice and cases. Ashgate Publishing, Ltd..

Johnsson-Sederholm, P. and Du, N., 2016. Sustainability aspects in a dairy cooperative’sbusiness model: The case of Arla Foods AB.

Laudon, K.C. and Traver, C.G., 2013. E-commerce. Pearson.

Geissdoerfer, M., Bocken, N.M. and Hultink, E.J., 2016. Design thinking to enhance the sustainable business modelling process–A workshop based on a value mapping process. Journal of Cleaner Production, 135, pp.1218-1232.

de Pablos, P.O., Lytras, M., Karwowski, W. and Lee, R.W., 2011. Electronic Globalized Business and Sustainable Development Through IT Management: Strategies and Perspectives. Business science reference, Hershey New York.

Cautela, C., Pisano, P. and Pironti, M., 2014. The emergence of new networked business models from technology innovation: an analysis of 3-D printing design enterprises. International Entrepreneurship and Management Journal, 10(3), pp.487-501.

Alam, S.S., Arumugam, V., Nor, N.G.M., Kaliappan, P. and Fang, L.S., 2013. Relationships between innovation capabilities, business performance, marketing performance and financial performance: A literature review. Business and Management Horizons, 1(1), p.59.

Johansson?Sköldberg, U., Woodilla, J. and Çetinkaya, M., 2013. Design thinking: past, present and possible futures. Creativity and innovation management, 22(2), pp.121-146.

AbTalib, M.S., 2017. Motivations and benefits of halal food safety certification. Journal of Islamic Marketing, 8(4), pp.605-624.

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