Problem Identification
Discuss about the Public Service Motivation Concepts and Theory.
Since the invention of the automobile a whole business opportunities lot have been generated within the automobile sector along with mobile auto mechanic repair business is one of them (Blumberg, 2016). The new business idea focuses on developing effective on call mechanic service through developing fleets of automobiles are being added to the garages of consumers. This new business idea is focused on offering better mechanical services to its consumers. The new idea of business is focussed on developing an auto workshop along with hiring the services of mobile mechanics if required (Bozeman & Su, 2015). If required this new business idea will offer auto mechanics with routine servicing, major repair works or in order to refurbishing their cars. The objective of the paper is to carry out analysis of the new idea along with proposing a new business model canvas. It the new idea will be developed based on which the new idea will be developed. Feasibility evaluation of on call mechanic service will also be conducted along with analysing the critical success factors of the company.
The auto repair industry of Australia is observed to be an open industry that has a decreased level of market share concentration (Finch, 2016). Even though huge automobile organizations operate within the sector, revenue is also spread between several small auto garages along with even mobile auto repair businesses. It is recognised that there are no auto company or repair shop that can account for more than 5% of the revenue generated by the organization (Wiese, Min, Hong & Zimmerman, 2015). For such reasons the mobile mechanic businesses along with small auto repair shops are responsible for a huge percentage of plays within the auto repair services sector (Geisner et al. 2015). Considering this scenario, the new business of “On call mechanic service” is considered to be implemented for the reason that it is deemed to attain increased growth within the Australian automobile services sector. Another reason for which the proposed business model canvas of “On call mechanic service” is deemed suitable is that the individuals and businesses have indicated high demand for mobile auto repair services.
Another reason for which this new business approach is needed in the industry as the increased per capita disposable income along with corporate profit encourages customers to select suitable auto repair and maintenance services in comparison to “do-it-yourself” repair services (Georgiev, Noulas & Mascolo, 2014). Increasing disposable income levels are anticipated to develop continuously that encourages the consumers to spend increased amounts on the repair and maintenance of automobiles. It is turning out to be important for find automobile engineers, mechanics along with technicians that does not have necessary finance for renting a shop for the mobile auto repair garage business. They area also identified to move around particularly on the highways with their complete tool box searching for cars, vans and trucks those are broken down (Gross & Seelig, 2017). In order to survive within the competitive business environment as a mobile repair and maintenance organization needs more than technical know-how to deliver standard auto repairs along with maintenance jobs along with maintaining proper change for developing servicing and repair charges.
Generated Benefits
“On call mechanic service” has considered the demands of the consumer and market in which it operates through offering exceptional value-added services (Gross, 2017). The company has considered to offer unique benefit to its consumers through introducing its mobile auto mechanic maintenance, service along with repair garage through sending introductory letters along with the brochures to all the partner transport and haulage organizations. The company will also offer benefits regarding the bidding of auto repair, servicing along with maintenance contract from the government along with the cooperate companies (Gunasekar et al., 2017). Advertising the new business along with the proposed business model is deemed to be beneficial within relevant business automobile magazines, TV stations, radio stations along with newspapers along with listing the company’s business within the yellow page ads will facilitate its consumers to attain extra benefits. Different packages regarding distinct categories of consumers for working with their budgets along with offering exceptional services. The benefits that will be offered by the company are repairing along with replacing automobile exhaust systems along with repairing the automotive transactions along with automotive brakes (Sakurai & Napolitano, 2017). The company will also offer beneficial services such as automobile wheel alignments repair services, automotive transactions along with automotive electric repairs values.
Another benefit that can be offered by the company includes increase in managements effectiveness through recruitment, orienting, selecting along with appraising job results along with offering educational opportunities. For attaining competitive advantages, “On call mechanic service” will offer exceptional mobile mechanic repair along with maintenance organizations needs more than expertise along with knowing the ways in which delivery standards auto repairs along with maintainice jobs (Wiese, Min, Hong & Zimmerman, 2015). Within the repair services industry the company focusses om offering enough facilities for the huge automobile repair services along with offering servicing and maintenance contracts from huge companies. The prices of the company’s services are observed to be low through considering collection of payment in advance from business organizations that will use the companies’ services for routine servicing, repairs and maintenance. Specialised discount rates will also be offered as additional benefits by “On call mechanic service” to all its consumers at regular period (Sakurai & Napolitano, 2017).
Consumer satisfaction and safety is deemed to be the top priority in “On call mechanics service”. Additional considerations for the customers that requires fleet service will also be ensured by the company as the auto mechanics offers two to three options that can be made in maintaining regular maintenance to the consumer requirements in a manner that the auto mechanics wit the help of highly skilled staff that will offer repairs with good after sales service along with courageous. Other benefits will also be offered by the company includes offering visiting time for repaid mechanic along with approximate timeline (Steingold, 2017). The door services are also offered by the company because of four valuable aspects such as simplicity, transparency, convenience and quality.
Proposed Business Model Canvas
Relied on the emergency and requirements, expert professionals are employed within the “On call mechanics service” company. The employees within the company will make sure that the issues within the cars of the consumers are recognised, resolved and at the same time the vehicles are brought back within proper condition within a specific timeline (Wiese, Min, Hong & Zimmerman, 2015).
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Key Partners · Advertisers · Associates · Joint venture · Suppliers · Investors |
Key Activities · Consumer service through the identification of the needs of the customers · Purchase of raw materials and advanced machinery |
Value Propositions · Broad range of promotions in order to obtain customer attention · Competitive pricing · Operating within Supermarkets |
Consumer Relationships · Identification regarding the culture and the segmentation regarding customers · Personalization · Consumer satisfaction through the usage of mobile mechanic repair and maintenance garage · Reward programs |
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Key Resources · Brand · Identification of trends for introducing new products which supports the healthy diet needs of the consumers · Ensuring product availability in the market · Serves more than 24 million consumers every week · Developing trends and generating modern retail model that are followed by all its stores |
Channels · Websites · Mobile apps · Departmental stores |
Consumer Segments · Massive market for consumers looking for repairing and replacing automotive engines · customers · Small businesses · Households |
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Cost Structures · Offices · Advertising and marketing · Salaries · Taxes · Cost of goods · Rent · Assets |
Revenue Streams · Retail sales · Online sales |
In evaluating the new business idea of “on call mechanics service”, it can be gathered that by means of this business of mobile repair line (Sakurai & Napolitano, 2017). Through implementing such new business, the company is anticipated to compete successfully within the industry of auto repair companies. Moreover, the company will have a competent quality assurance team which can make sure that all the services and repairs along with job maintenance conducted by “on call mechanics service”, or associated services. Based on such factors of the company’s business aspects, it can be signifying that for positive business changes growth along with low price strategy is implemented by the company (McKeever, 2016). This makes the new idea of generating “on call mechanics service” highly feasible along with ensuring offering advantage of reaching a number of customers within a short time span.
Conclusion
The objective of the paper was to carry out analysis of the new idea along with proposing a new business model canvas. It the new idea will be developed based on which the new idea will be developed. It was gathered from the paper that the new business idea on “on call mechanics service” is focused on offering better mechanical services to its consumers. The new idea of business is focussed on developing an auto workshop along with hiring the services of mobile mechanics if required. If required this new business idea will offer auto mechanics with routine servicing, major repair works or in order to refurbishing their cars.
References
Blumberg, D. F. (2016). Managing high-tech services using a CRM strategy. CRC Press.
Bozeman, B., & Su, X. (2015). Public service motivation concepts and theory: A critique. Public Administration Review, 75(5), 700-710.
Finch, B. (2016). How to write a business plan. Kogan Page Publishers.
Geisner, K. A., Perez, K. S., Latta, S. G., Sugden, B. J., Vaught, B. I., Cole, J. B., … & McCulloch, D. (2015). U.S. Patent No. 9,128,520. Washington, DC: U.S. Patent and Trademark Office.
Georgiev, P., Noulas, A., & Mascolo, C. (2014). The call of the crowd: Event participation in location-based social services.
Gross, D., & Seelig, T. (2017). Fracture mechanics: with an introduction to micromechanics. Springer.
Gross, D., (2017). Fracture mechanics: with an introduction to micromechanics. Springer.
Gunasekar, G. D., Espino, M., Moore, R. G., Freeman, M. B., McKiel Jr, F. A., & Roberts, P. A. (2017). U.S. Patent No. 9,661,142. Washington, DC: U.S. Patent and Trademark Office.
McKeever, M. (2016). How to write a business plan. Nolo.
Sakurai, J. J., & Napolitano, J. (2017). Modern quantum mechanics. Cambridge University Press.
Steingold, F. S. (2017). Legal guide for starting & running a small business. Nolo.
Wiese, J., Min, J. K., Hong, J. I., & Zimmerman, J. (2015, February). You never call, you never write: Call and sms logs do not always indicate tie strength. In Proceedings of the 18th ACM conference on computer supported cooperative work & social computing (pp. 765-774). ACM.
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