Size of the retail chocolate market in Australia
Discuss about the Renaissance of Case Research Scientific Method.
The important assertions as per the report has aimed to find the various details on the size of the market for retail chocolates based in Australia. The various details of the study have been able to state that the main participants of the industry in the current export process are based outside Australia. The several types of the other depictions of the study has able to state that the various depictions of the study have been able to accommodate the online sales of Amazon. The important assertions of the information have been also able to state about the interpretations in tracking the forecasting of the relevant demand for the Cardinales. The important assertions of the study have been also able to state on the better understanding of the Big Box Supply Chain”.
The primary operators in Australia involved to produce the retail chocolate has faced various types of the problems related to the changing consumer preference in the last five years. The varying nature of the other aspects are further seen to be taken into consideration with the consumer concerns which are associated with the fat and sugar which are associated with weakened demand for the traditional chocolates and confectioneries overtime. Despite of this, there has been several instances when the technology and composition was brought with more players in the market. The important nature of the depictions on the retail market has been able to state on total retail value of $ 1435.69 million (Systems and Management 2015). The other important assertions as per the information has been depicted below in the table as follows:
The noteworthy participants of the company can be seen with the existence of the manufacturers such as “Zokoko”, situated in “Emu Heights NSW”, “Bahen & Co” in “Margaret River, Western Australia”, “Haighs” situated in “Parkside, South Australia” and “Daintree Estates in Mossman, Queensland”. The important nature of the exporters for chocolate in Australia has been recognised with various exporters of the chocolates in other countries. This is evident with exporting of the chocolate in New Zealand with companies such as Crest Chocolates (Journal, Operations and Management 2016).
The expansions strategy has been considered with the various consideration which are seen to be based on the identification of the focused customer segments. Firstly, the important concern for the fat content is seen to be based on production of the chocolate with the use of low fat milk. The market targeted for such a consumer is associated to the buyers who are seen to prefer for the various types of the chocolates based on less than 200 calories. The health-conscious consumers are further depicted to have various types of the other considerations which are based on the depiction of the factors which are directly associated to the specific needs of chocolates. Some of the other segment of the buyer is depicted with the buyers which need to buy chocolate for occasions such as birthday or a party (Slack, Brandon-Jones and Johnston 2016).
Participants of the retail chocolate market
The different nature of the factors is seen to be based on the various type of the consideration who are depicted provide the relevant information about the calorie content along with the various other information shown in the back of the product. As per the economic discussions there has been several types of the factors which are seen to be based on the application of market experiment method. In several aspects there are several techniques which re needed to be applied as per the various type of the other consideration of information which is related to the information collected from the segments of the consumers rather than performing the analysis on the entire market segment (Slack 2015).
The benefits of the supply chain advantages need to be taken into consideration which are associated to the different types of the information collected from the 3PL providers. This will allow the company in reducing the overall cost which is seen to be related to the additional carrier which are required for the delivery of the products to the retailers. The SC demand will be also able to improve the lead time which may be ascertained before the products are added in the cart (Chaffey 2014). Additionally, the use of the tracking technology implemented by Amazon from one facility to another will be conducive in knowing about the status of the product. In addition to this, the negative implications of the of the supply chain aspects are seen to be based on the factors such as product mishandling and the associated processing charges which is required to be paid by Amazon. The Big Box terminology refers to retails who are seen to occupy a significant amount of space for offering wide range of products to the customers (Ketokivi and Choi 2014).
It needs to be discerned that the sales which are made in terms of the shop or online shopping via online needs to be considered as per the six important factors. Firstly, it is necessary to setup up the online store with Amazon (Amazon.com 2016). The second step needs to be considered with the factors associated to the receiving the order from the customers. Thirdly, the supply process is seen to consider deliver order via “Amazon Easy Ship” and “Fulfillment By Amazon”. During the fourth stage it is important to considered various type of the factors for receiving of the payment from Amazon. This payment is generally depicted with the money deposited to the bank account within 7 days (Amazon.com 2015). This stage has been further seen to involve the deduction process made by Amazon for an order and the amount which is debited with the total charges from the seller’s perspectives. The fifth stage of the process allows the business to keep relevant track of the deliveries as per the personalisation recommendation placed by the customized reports. The final stage in this aspect has been seen to be based on the options provided to the customers which is associated to the global expansion across the international location and take the advantage of the Amazon’s international logistics facility (Rajapakshe et al. 2017). The diagram for the “Cardinale Chocolates Supply Chain” as follows:
Challenges faced by the primary operators in Australia
As per the present technological constraints the Cardinale in the last five years has been seen to be considered with the mass production. Moreover, the initiatives taken into consideration is depicted with introducing healthier products. The application of the present technology is further seen to be based on the considerations associated to the number of potential customer switching for substitute such as yogurt (Amazon 2014). As per the present model it has been depicted that there are number of model which are seen to be based on the introduction of the better technology which will be able to consider the use of low fat milk. In addition to this, the implementation of this technology will be also useful in terms of the adding the exact sweetness which can be attained before use regular milk (Amazon 2018).
Conclusion
The various depictions about the retail market has been able to state on total retail value of $ 1435.69 million. The important nature of the exporters for chocolate in Australia has been recognised with various exporters of the chocolates in other countries. This is evident with exporting of the chocolate in New Zealand with companies such as Crest Chocolates. The health-conscious consumers are further depicted to have various types of the other considerations which are based on the depiction of the factors which are directly associated to the specific needs of chocolates. Some of the other segment of the buyer is depicted with the buyers which need to buy chocolate for occasions such as birthday or a party. The benefits of the supply chain advantages need to be taken into consideration which are associated to the different types of the information which are collected from the 3PL providers. This will allow the company in reducing the overall cost which is seen to be related to the additional carrier which are required for the delivery of the products to the retailers. The SC demand will be also able to improve the lead time which may be ascertained before the products are added in the cart. As per the present technological constraints the Cardinale in the last five years has been seen to be considered with the mass production. Moreover, the initiatives taken into consideration is depicted with introducing healthier products. The application of the present technology is further seen to be based on the considerations associated to the number of potential customer switching for substitute such as yogurt.
References
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