Retail Digitisation: Increasing Consumer Requirement Awareness – Project Proposal

Project Topic and Goals

Question:

Discuss about the Research Project Proposal for Retail Digitisation.

The assignment is a project proposal document for the alignment of the activities and it would also help in easing the development of the operations. The topic of “Retail digitisation is a valuable opportunity for marketing professionals to increase consumer requirement awareness” is used for forming the analysis of the effective documentation. The use of secondary data analysis is done for evaluating the use of the effective operation development. The inclination of the operations had tended for studying through the various inclination of the data analysis for forming an inference of the topic.

The project has aimed for listing the development of the activities for listing the evaluation of the operations and it would also be helpful for the alignment of the successive alignment of the process. The project of the “Retail digitisation is a valuable opportunity for marketing professionals to increase consumer requirement awareness” is deployed for listing the analysis of the operations. The inclination of the operations is aligned for the deployment of the activities and it would also be helpful for aligning the utilization of the operations.

The following questions of “Retail digitisation is a valuable opportunity for marketing professionals to increase consumer requirement awareness” are given below,

Q1. What is the impact of the digitization of retail operations for business organizations?

Q2. How does it impact on the consumer requirement awareness operations?

As per the investigation by Perez  (2018), the ramifications of the web offices supporting the arrangement of the activities with the assistance of enhanced data framework advancement have helped in the development of the business.  The investigation of the different examination articles, diaries, and books would help in shaping the total information examination. The investigation depends on the utilization of the strong arrangement of the activities supporting the arrangement of the tasks. The exploration techniques have been utilized for framing the examination of the exercises for posting the agent arrangement. The change of the errand is based for the storing up of the data examination and collection (Arranz-López et al., 2017). The examination of the diverse examination articles, journals, and books would help in melding the aggregate data examination. The examination relies upon the usage of the unfaltering sending of the exercises supporting the plan of the assignments. The examination systems have been used for surrounding the examination of the activities for posting the operator course of action. The use of secondary data analysis is done for evaluating the use of the effective operation development. The inclination of the operations had tended for studying through the various inclination of the data analysis for forming an inference of the topic (Pathak & Gupta, 2017). The project has aimed for listing the development of the activities for listing the evaluation of the operations and it would also be helpful for the alignment of the successive alignment of the process.

The retail industries have been prominently being grown to form the implication of the effective operation development. The utilization of the effective operations had tended for forming the use of the operation development (Yeung & Ang, 2016). The analysis had supported the influence of the improved development model. The analysis had also helped in forming the listing of the successive development operations. The growth of retail organization had been resulted due to the inclusion of the effective digitization methods.

Analysis of Retail Digitisation

The qualitative information investigation for accumulation of information is utilized for framing the examination of the viable improvement of information investigation (Bhalla, 2014). The utilization of subjective information examination would be useful for shaping the investigation of the enhanced utilitarian advancement. The proposed strategy for information gathering is suggested for posting the arrangement of the information accumulation. The information gathering utilizing the optional sources had been useful for framing the utilization of the enhanced task improvement.

Table 1: Secondary Data Analysis Table

(Source: Abs.gov.au. 2013)

The project of “Retail digitisation is a valuable opportunity for marketing professionals to increase consumer requirement awareness” is done for analysing the scope of incrementing the customer requirement awareness. The research process for the project would be based for the development of final project operations. The Gantt chart is deployed for listing the activities of the project and aligning the development of the operations favouring the deployment of the operations. The Gantt chart of the project is shown below,

Figure 1: Gantt chart of the project

(Source: Created by the author)

The complete project Gantt chart is divided into 6 phases and the explanation of the phases is given below,

Initialization and Documentation: The initialization and documentation of the project is based on the initial project activities like initiation activities of the project, initiation of the documents, project charter is made, and signing of the documents.

Selection of the Topic: The selecting of the topic is another important phase of the project and it includes the activities like list of appropriate topics is made, analysis of the feasibility of the topics, appropriate topic after feasibility study is selected, and accumulating resources for the study.

Literature Review: The literature review comprises of forming a proper analysis of the topic to be researched. The activities of the phase are various articles, journals, and books are read, validating the resources of the project, collection of the data from various resources, and literature review is completed.

Analysis of Influence of Retail Digitization: The phase is characterized by the analysis of the existing involvement of the customers, inclusion of the retail digitization is done, data on consumer awareness is collected, and analysis of the data is being carried on and the completion of these activities would result in forming the analysis of the final report development for retail digitization of the operations.

Data Collection and Analysis: The data collection and analysis is based on the deployment of the operations and the activities included in the project is collection of data on consumer awareness, trend analysis with marketing professionals is done, increase in consumer requirement awareness is noted, and summarization of the data analysis.

Final Report and Documentation: The final report and documentation is aligned for the deployment of the documentation reports. The activities include final reports are made, documents are submitted, and documents are signed off. The final report development would be formed for listing the analysis of the successive development of the reports.

Conclusion

It can be concluded from the study that the project is “Retail digitisation is a valuable opportunity for marketing professionals to increase consumer requirement awareness” is deployed for the analysis of the effective study and it provided a valuable opportunity for marketing professionals to increase consumer requirement awareness” is used for forming the analysis of the effective documentation. The inclination of the operations had tended for studying through the various inclination of the data analysis for forming an inference of the topic.

References

Abs.gov.au. (2013). 8502.0 – Retail Trade Quarterly Indicators, Australia, Dec 2008. [online] Available at: https://www.abs.gov.au/AUSSTATS/[email protected]/DetailsPage/8502.0Dec%202008 [Accessed 17 Apr. 2018].

Arranz-López, A., Soria-Lara, J. A., López-Escolano, C., & Campos, Á. P. (2017). Retail Mobility Environments: A methodological framework for integrating retail activity and non-motorised accessibility in Zaragoza, Spain. Journal of transport geography, 58, 92-103.

Bhalla, R. (2014). The omni-channel customer experience: Driving engagement through digitisation. Journal of Digital & Social Media Marketing, 1(4), 365-372.

Golba, B. (2018). In search of a sweet spot for wealth management digitisation: Human versus technology, provider versus customer perspective. Journal of Digital Banking, 2(3), 214-222.

Graupner, E., & Maedche, A. (2015). Process digitisation in retail banking: an empirical examination of process virtualization theory. International Journal of Electronic Business, 12(4), 364-379.

Jaehrling, K. (2018). –The digitisation of warehousing work. Innovations, employment and job quality in French, German and Dutch retail logistics companies. Virtuous circles between innovations, job quality and employment in Europe? Case study evidence from the manufacturing sector, private and public service sector, 280.

Jurgulyte, E., & Böhlke, R. (2017). Rethinking Individual Customer Journeys: Exploration Across Age Groups In A Digitised Retail Industry.

Lawrence, D. A., & George, M. M. A. (2018). A study on the impact of demonetization on retail sector. International Journal of Current Research in Life Sciences, 7(02), 1025-1028.

Pathak, A., & Gupta, A. (2017, March). Digitisation and Development: Macro Relation and Micro Experience. In Proceedings of the 10th International Conference on Theory and Practice of Electronic Governance (pp. 450-458). ACM.

Perez, C. (2018). –Digitalisation and Artificial Intelligence: the New Face of the Retail Banking Sector. Evidence from France and Spain. Virtuous circles between innovations, job quality and employment in Europe? Case study evidence from the manufacturing sector, private and public service sector, 178.

Pimentel, R., & de Sousa, F. P. (2017). The central bank’s role of catalyst of the retail payments market in the context of digitisation: A focus on the Eurozone. Journal of Digital Banking, 2(1), 33-42.

Vega Bernal, M. (2017). Retail payments innovations in Peru: Modelo Peru and financial inclusion. Journal of Payments Strategy & Systems, 10(4), 343-351.

Watson, A. (2016). Disruption or distraction? How digitisation is changing New Zealand banks and core banking systems. Reserve Bank of New Zealand Bulletin, 79, 1-21.

Yeung, G., & Ang, K. L. (2016). Online fashion retailing and retail geography: The blogshop phenomenon in Singapore. Tijdschrift voor economische en sociale geografie, 107(1), 81-99.

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