Royal Hotel: Offering Luxurious Accommodation And Entertainment Facilities In Toronto

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Question:

Discuss about the Orientation Of Business Schools And Development.

The business will offer hotel service for the customers under the name of Royal Hotel, which is directly related to the tourism business. The business will be started as company, where the capital of the business will be gathered from different stakeholders and financiers. The hotel business will offer lodging and accommodation facilities ranging from highly decorated hotel rooms, bigger and high quality beds, food, kitchen facilities, dressers, upholstered chairs, refrigerator, flat screen television and en-suited bathrooms. Apart from that, the guests of the hotel will also avail additional guest services like business centers, swimming pool, SPA facilities Gym and many more. Moreover, the business will be mostly related to wellness tourism in the tourism industry. The tourists will come to visit several destination tourism places of Canada for their travelling purpose and choose a hotel that will enhance their wellbeing. The hotel service meets basic lodging, accommodation and food needs of both domestic as well as international tourists in any destination place. Furthermore, hotel also meets some recreational needs of tourist like swimming pool, basket ball court and many more. The Canada hotel industry seems to have a steady growth over the years, which recently have 78 billion revenues (Dawson et al., 2016). Hence, the hotel business is expected to get a solid growth in larger Industry

Table 1: Target Customers of the Hotel

(Source: Created by Author)

The business will select mostly the tourists of Canada, who can be both domestic and international tourists. Moreover, the business will target both business travelers and pleasure travelers. The need of business conferences will motivate the business travelers to book the hotel and the need of wondering the tourist destination will motivate the pleasure traveler to book hotel.

The hotel will be established at the most popular city Toronto in Canada. Toronto is selected as location, as the hotel will be highly connected with the five component of this tourism destination like accommodation, accessibility, amenities, attraction and activities. Moreover, accommodation is the basic need for the tourists the tourism destination (Aimagambetov et al., 2016). Hotels can meet such basic needs of primary accommodation of the tourists effectively. Hence, Toronto will be selected as the location for this hotel. On the other hand, accessible tourism is always intended to provide set of facilities for allowing the tourists in enjoying their holidays and leisure time. Moreover, the tourists of Toronto can easily access the tourist attractions by staying in nearly hotels. Hence, the hotel will be placed in Toronto. Furthermore, Amenities are purpose-built around the needs and wants of the tourists (Wang et al., 2015). The restaurant service, swimming pool, cafes and bars of this hotel will meet the needs of amenities of the tourists coming in Toronto. Hence, the hotel can acquire wide customer access in Toronto.

Tourist attraction is the place of interest for the tourists, which is inherently associated with natural beauty or built beauty, cultural or historic value and amusement opportunity (Rosi & Jurše, 2016). The hotel cannot be a direct tourist attraction for the tourists in Toronto, but it can provide facilities to easily access to the tourist attraction of Toronto. On the other hand, hotel being located at Toronto can meet the needs of tourists in terms of providing entertainment and sport facilities like bars, basket ball court and many more.

Target Customer

Toronto is highly popular to the tourists all around the world for its tourism attraction. The tourist can avail the tourism products and services like natural falls, theme parks, historic sites, destination restaurants and many more. The main tourism attractions of Toronto are CN Tower, Lake Ontario, Royal Ontario Museum, Art Gallery of Ontario and many more (Vongsaroj, 2018).  Toronto is the leading tourism destination in Canada, which welcomes around 40 million visitors in each year. Hence, the hotel will get access to huge customers, who come to Toronto as tourists. The hotel will be highly interconnected with the other tourism business like theme park, historic sites and lakes by providing accommodation to the visitors. Furthermore, the hotel will be interconnected with the destination restaurant through getting supply of foods for the hotel guests.

The pull factors make a location highly attractive to the people, where the people can access all the basic amenities for living a quality life. The pull factors of Canada are better living condition, religious and political freedom, better civic security, better medical condition and many more. The hotel business will meet the basic and luxurious accommodation needs, food needs and entertainment needs of the tourists coming in Toronto. Hence, it will add to tourism development of this location. Toronto is having most popular tourism attraction like CN Tower, Lake Ontario, Royal Ontario Museum, Art Gallery of Ontario and many more. Hence, the hotel will acquire huge tourist groups as their customers. Being the popular city, Toronto is having best infrastructure, which enhance the accessibility of the tourists to several tourism attraction. Hence, Toronto is the best location for establishing in this hotel.

The hotel service belongs to accommodation tourism sector of tourism industry. Accommodation sector meets the basic needs of tourists by providing accommodation and lodging. The tourists and travelers need accommodation and lodging for rest while they are travelling. This hotel will meet such lodging and accommodation needs of the travelers and tourists. Moreover, the luxurious accommodation will offer comfortable accommodation to the tourists of Toronto. Hence, this hotel service falls under accommodation sector. On other hand, besides providing just accommodation, the accommodation sector also provides security to the tourists by provide a safe and secure accommodation. Likewise, the well decorated and secured rooms of this hotel will provide best security to the tourists during their travel.  In this way, the hotel service is greatly related to accommodation sector of tourism industry. Apart from that, the accommodation sector is also concerned about offering hygienic and delicious foods to the tourists. In this way, the accommodation sector meets the need of foods of the tourists, while they are far away from their own home. Likewise, this hotel management  service will supply hygienic and quality foods to the tourists in a homely environment. Hence, this service is definitely related to accommodation sector.

The adventure and recreation sectors of tourism are always have significant contribution the success of accommodation sector (Komppula, 2014). Moreover, the attraction and recreation sectors will attract huge tourists in Toronto, which will ultimately increase the numbers of customers of the new hotel. On the other hand, the food and beverage sector of tourism industry supplies quality and hygienic foods the hotels for meeting the food needs of the hotel guests. Hence, the food and beverage sectors will be highly significant for this hotel. The tourists can book the hotel online through the website of the hotel. The tourists can recommend the hotel service to others once they leave the hotel, when they will get an overwhelming hotel experience.

Location of the Hotel

The customers can use both online and offline channels for booking the hotels. Moreover, the tourists can book the hotel online through using the hotel website. The tourists will also be able to book the hotel by going out the hotel physically. The hotel will offer luxurious accommodation, quality foods, sport facilities, SPA facilities bars and many others. The hotel will use affordable pricing for making the hotel service affordable to the tourists. On other hand, in order to promote the hotel, it will use print media, mass media, digital media and social medial for reaching to target market. Moreover, the hotel will use newspapers and TV commercials for promoting itself to mass customer section. On the other hand, the hotel will use Facebook, Twitter, Instagram and others to promote itself to young generation customers.

In a competitive hospitality industry, the hotel sectors face huge challenges in its business progress (Webster & Ivanov, 2014). In case of this new hotel, the hotel will face extreme challenges in terms of acquiring start up cost for operating the business. Moreover, the hotel can face challenges in getting proper financiers for financing the hotel service. On the other hand, the effectiveness of hotel service is completely dependent on the service quality of the hotel staffs. Hence, the hotel can face challenges in sourcing talented and skilled human resources having high level of service providing ability. Satisfaction of the customers is the one and only factor for the success of hotel service. Being a new hotel, it can face the challenge of retaining the customers by immediately resolving their complaints. The hotel can also face extreme challenges of acquiring customers in off-season. Furthermore, the hotel can face huge challenges with the broader industry trends of providing eco-friendly service.

The carbon emission from the hotel facilities like air-condition, refrigerators, cooler, heater and others can pollute the environment of the community. The hotel can also consume huge energy for operating all of its amenities. Furthermore, the hotel will offer accommodation to the tourists of Toronto coming from both from national and international countries. Hence, it will lead to a cultural mix in the community of Toronto.

References

Aimagambetov, E., Grela, M. F., & Bespayeva, R. (2016). Ways of Improving the Efficiency of the Organization of Business Activity in Tourism on the Basis of Cluster Development of the Territory. International Journal of Economic Perspectives, 10(3), 159-165.

Dawson, J., Stewart, E. J., Johnston, M. E., & Lemieux, C. J. (2016). Identifying and evaluating adaptation strategies for cruise tourism in Arctic Canada. Journal of Sustainable Tourism, 24(10), 1425-1441.

Komppula, R. (2014). The role of individual entrepreneurs in the development of competitiveness for a rural tourism destination–A case study. Tourism Management, 40, 361-371.

Rosi, M., & Jurše, M. (2016). Market orientation of business schools and development of professional competencies of students in the tourism business. TIMS. Acta, 10(1), 53-62.

Vongsaroj, R. (2018). Business ethics of tour operators for supporting sustainable tourism development and its determinants. AU Journal of Management, 11(1), 28-35.

Wang, S., Hung, K., & Bao, J. (2015). Is lifestyle tourism business in the age of commercialization just a dream? Challenges and remedies. Journal of China Tourism Research, 11(1), 19-34.

Webster, C., & Ivanov, S. (2014). Transforming competitiveness into economic benefits: Does tourism stimulate economic growth in more competitive destinations?. Tourism Management, 40, 137-140.

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