Grain Corp Limited
Question:
Discuss about the Competitive Strategy for Grain Corp Limited.
In this essay, several strategic analysis tools such as SWOT analysis, PESTLE analysis, and Portal’s five forces analysis have been taken into consideration. In this report, three companies named Grain Corp Limited, Ramsay Health Care, and TUI Group Company. This document will reveal the key strategic points and comprehensive discussion of strategic analysis tools of these companies which they could take to increase the overall outcomes of their business functioning.
Grain Corp Limited is the public limited company indulged in retrieval and storage of grain and related commodities. The present CEO of the company is Mark L. palmquist.
It is the healthcare service provider private hospital founded by Paul Ramsay. This company is highly traded in the healthcare industry due to its increasing overall turnover and high-quality health care services.
AAT Kings tours and travel operator
It is the multinational tours and Travel Company having headquartered in Australia and indulged in selling high-quality tours and travel services.
Strength- It has the strong brand image and using advanced technologies in the cultivation and harvesting of the products. It has been providing the high quality of crops and ground farm products to its clients.
Weakness- The main weakness of the company is related to high production cost and the negative impact of climate change on the cultivation and harvesting process.
Opportunity- With the use of advanced technologies and upgraded machines, it could increase the production of crops and other agriculture products at very least cost. It will be easy for the company to grab the potential clients.
Threat- The main threat to the company is related to climate change and a negative impact of the unwanted rain. It highly impacts the production and cultivation process of organization.
Strength- It has highly qualified staff members and doctors who are indulged in providing the best healthcare services to patients. The infrastructure and highly advanced technologies and machines will increase the satisfaction level of patients.
Weakness- The main weakness of company is related to complying with the increased legal compliance.
Opportunity- Wit the increased number of population and less effective work program of other hospital organizations, Ramsay could attract more clients by using the advanced healthcare technologies.
Threat- The threat of company is related to high competition in the market. However, new entrepreneurs are tapping the healthcare industry with their advanced technologies and machines due to the increased profitability of the business (Srdjevic, Bajcetic, and Srdjevic, 2012).
SWOT analysis of AAT Kings tours and travel operator
Strength- It has designed more customized tours and travel packages to attract clients in the market. It has set up the strong brand image in the Australian market.
Weakness- It has faced high loss in its business due to its cost leadership strategy. It has been offering tour packages at very low cost. In addition to this, the company has to comply with the high legal laws and regulations as well.
Opportunity- The main opportunity is related to the increased inclination of the clients towards the tours and travel industry.
Threat- Company has been facing high competition in the tours and travel business.
|
Particular |
Grain Corp Limited |
Ramsay Health Care (Healthcare industry) |
AAT Kings tours and travel operator (Tours and travel industry) |
|
Political |
The Australian political environment is stable and the political parties are more inclined towards supporting organizations by their interventions. The tax legislation on the agriculture operations is very less it is entitled to enjoy the tax exemptions (Dcosta, 2011). |
The Political pressure on the health care industry is comparatively high. It is observed that the tax legislation on the healthcare industry is comparatively high and issued rules and healthcare bodies’ interventions are high. |
The tours and travel industry is highly promoted by the political parties in Australia. Regional development body, tour development department in Australia and political intervention make their parts to promote the tours and travel operators. |
|
Economical |
The GDP growth of Australia is more than 2% yearly. It shows that increased purchasing power of the clients in Australia. |
The positive economic outlook and increasing purchasing power of people show high increment in the business turnover of healthcare industry. |
The balance of trade is highly dependent upon this business economy and contribute more than 12% of the overall BOT. |
|
Social |
The agriculture industry less concerned about the social factors and make efforts to produce healthy edible products |
Health care industry has adapted their business as per the values, belief, and culture of the people in Australia. |
Tours and travel packages are designed in such a way which will be highly attracted to clients. However, people in Australia are less concerned about the price and more focus on the quality. |
|
Legal |
The rules and regulation of Australia are comparatively high. However, agriculture business is exempted to follow certain rules. |
The healthcare industry is highly dominated by strengthening legal rules and regulation in Australia. Failure to meet these rules may result in the destruction of business. |
AAT Kings tours and travel operator has to comply with the Visa and migration laws for their clients. |
|
Technological |
The advanced use of technologies will help Grain Corp Limited to increase its production level. |
The advanced technologies are required to be installed by the Ramsay Health Care to improve the health of the patients. |
The sophisticated technologies and cyber computing system are designed and adapted to establish strong communication with the tourist. |
|
Environment |
The environment of Australia is more business friendly and the climate support towards the agriculture business is also positive (Gillis, et al.., 2012). |
As per the human’s health, eco- condition, climate and external human bodies affecting factors are normal. However, Ramsay Health Care may need to use proper remedies and program for the patient’s treatments. |
The positive environment of Australia will attract the high amount of clients in Australia. It is positive for the AAT king business. |
|
Particular |
Grain Corp Limited |
Ramsay Health Care (Healthcare industry) |
AAT Kings tours and travel operator (Tours and travel industry) |
|
Buyer’s behavior |
In Australia, there is less number of agriculture products suppliers. The buyer’s power in agriculture is very less. |
There are several health care operations that are using advanced technologies to patients (Greenspan, 2015). The patient’s power in this industry is high. |
The tours and travel packages are highly based on the client’s needs. Therefore, buying behavior in this industry is high. |
|
Supplier’s power |
Seeds, crops and other supporting raw material suppliers to produce agriculture product is very less in Australia market. These are imported from other countries. Therefore, the supplier’s power is high (Shute, Ventura, and Ke, 2015). |
The machines, medicines and drugs are imported from the other countries after taking government approval. Therefore, supplier’s power is quite high due to the regulations (Sugianto, and Tojib, 2015) |
The balance of trade is highly dependent upon this business economy and contribute more than 12% of the overall BOT. |
|
Rivalry in the business |
The rivalry in the agriculture industry is comparatively low. The main competitors are the Earthen delight, and Eco support is the main rivals for the organization. |
The healthcare industry is highly dominated by the Eternal hospitals and public health care operations. |
The TUI, Dalata, and Carnivals are the main rivals who give the tough competition to AAT king. |
|
The threat of new substitutes. |
The threat of new substitute is high. Many organizations are coming up with the synthetic products which may result in high competition. |
Healthcare industry is also dominated by the homeopathic medicines which are gaining momentum throughout the time. |
The small tours operators and education program, seminars are throwing negative impact on the business of AAT king. |
|
The threat of new entrants |
The new entrants would find difficult to enter into agriculture business due to less profitability and high loss. |
The healthcare operations require the high amount of fixed cost which may be high for the new entrants to bear in the starting (Obdeijn, et al. 2014). |
The threat of new entrants is high to AAT king. The high profitability of the business is attractive to new business organizations (Prasad, and Warrier, 2016). |
Conclusion
With the changes in technologies and globalized world, each and every company is using strategic analysis tools to increase the overall outcome of the business. It is observed that all these industries have different challenges and issues.
References
Dcosta, A., 2011. PESTLE analysis history and application. by Edwards G., https://www. brighthubpm. com/project-planning/100279-pestle-analysis-history-andapplication/(visited on 9.6. 2014 at 10.57 pm).
Gillis, M., Perkins, D.H., Roemer, M., and Snodgrass, D.R., 2012. Economics of development (No. Ed. 3). WW Norton & Company, Inc..
Greenspan, R., 2015. Walmart: Five forces analysis (Porter’s model). Panamore Institute.
Housing Industry Association, 2011. An Introduction to PESTLE Analysis. Housing Industry Association Limited.
Obdeijn, M.C., van Baalen, S.J., Horeman, T., Liverneaux, P. and Tuijthof, G.J., 2014. The use of navigation forces for assessment of wrist arthroscopy skills level. Journal of wrist surgery, 3(2), p.132.
Prasad, A. and Warrier, L., 2016. Mr. Porter and the New World of Increasing Returns to Scale. Journal of Management Research (09725814), 16(1).
Shute, V.J., Ventura, M. and Ke, F., 2015. The power of play: The effects of Portal 2 and Lumosity on cognitive and noncognitive skills. Computers & education, 80, pp.58-67.
Srdjevic, Z., Bajcetic, R. and Srdjevic, B., 2012. Identifying the criteria set for multicriteria decision making based on SWOT/PESTLE analysis: a case study of reconstructing a water intake structure. Water resources management, 26(12), pp.3379-3393.
Sugianto, L.F. and Tojib, D.R., 2015. Modelling user satisfaction with an employee portal. International Journal of Business and Information, 1(2).
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