Tourism Management And Development In Rome, Italy

The Importance of Tourism for National Economy

Question:

Discuss about the Tourism Management for Rome Italy.

Tourism management doe require an extensive cares from every associated stakeholders and the local government. Tourism is a healthy option for the increment of a national economy. This is because of the fact that tourism does attract bulk participation from local and international places for several of their purposes. The falling visitors do come for many intentions. Some come for having just a spending of holidays whereas some comes for medicinal purposes. Irrespective of the kinds of reasons, tourism is one of the highly growing industries in the modern world. It has become a worldwide revolution for the courtiers merely because of its potentiality to bring healthy economy to the respective countries (Ali & Frew, 2013).

Rome in Italy is one of the largest attractions for tourists across the globe. Tourists come there for several of their reasons such as casual touring, visiting for the health purposes and many others. Irrespective of the kinds of reasons that visitors have, they are thronging to the destination. Nevertheless, Italy is at the fifth position in the list of countries, which are rated as the top destinations for tourists.

The main purpose of the assignment is to analyze the tourism condition in Rome, Italy. In course of doing so, the assignment also checks the different backgrounds surrounding to the tourism development in Rome.

As far as statistics are concerned, Italy is at the fifth position in the list of countries, which are top rated destinations for the tourists. The country alone recorded a massive footfall; of tourist in the year 2014. It recorded approximately around 49 million tourists fall in the mentioned year. The average staying of tourists in Rome does vary with respect to the days and nights that they spent in the country. The number of tourists those who spend on an average 3 nights staying in the country are equal to approximately around 30,000. Those who spend more than four nights are equal to approximately around 30, 000 also. The statistics further shows that the year 2016 has witnessed an all time low graphs for the participating tourists. The number, which continued to grow through the years, had seen a drastic fall down in the year 2016. The number, which was equal to approximately around 55 thousand in the year 2015 that figure dropped down to the all time low figure in the last ten years of tourism history in Italy. The number of tourists fall in 2016 was only equal to approximately around 23 thousand (Polis, 2017).  

Types of tourists falling to the country are well required to understand the types of tourist that come to Rome, Italy. Several of kinds of tourists do come to the Rome. Follow are some of the examples of the types of tourists that participate in the visiting to the Rome (Ateljevic, Morgan, & Pritchard, 2013):

Incentive tourists

These are those tourists, which receives tour package as a reward for their best work in the organization. They often receive this sort of chances from the organization because the respective management itself know that the touring destination would be more helpful in extracting some more out of the selected candidate. Apart from that, they also k now that employees might be benefitted from the cultural awareness of the visited place, which is extremely helpful for the execution of jobs more efficiently (Briassoulis & Van der Straaten, 2013).

Tourism in Rome, Italy

Medical tourists

These tourists often travel to some destination for seeking some medical treatments. This is because of the fact that their parent country night not be well equipped with the modern class treatment facilities. In such situations, it becomes necessary for them to move to such destination that is well versed with modern treatment facilities (Chon, 2013).

Business tourists

This is another kind of tourists, which tour to some destination just for having some business related tour. For example, the meeting with the client in some offshore locations is nothing but a business trip. Another example is of a sales person who visits to the different parts of world for inspecting the market for the desired product. This helps them in making strategies for the product’s market launch (Cohen et al., 2014).

Educational tourists

This is another very widely used purposes behind numerous tours, which someone considers for the enhancement of its subject related knowledge. The one very widely popular example is of those students who go for higher education in some hugely popular educational centres such as USA, UK, Australia and New Zealand. The attaining of higher education can be anything comprising of irrespective kinds of irrespective kinds of subject studies (Dodds & Graci, 2012).

Adventure tourists

Some tourists just travel to have some adventures in their lives. They just need some time out of their busy schedules to put things in one place and do something, which is exciting for the soul. Exciting and thrilling experiences makes adventurous tours. Examples of exciting and thrilling experiences can be anything such as hill climbing, ice skating and forest visiting (Du Cros & McKercher, 2015).

Cultural tourists

These are such tourists, which travels to some other parts of world just for cultural or religious purpose. One of the best examples of such visiting could be the visit to Saudi Arabia by Muslim Pilgrimage. On a same note, several other cultural or religious visits are the reasons behind the falling of some selective tourists to a particular country (Edgell Sr, 2016).

Sport tourists

This is one of the widest reasons behind a notable fall of tourists to some particular destinations. This does not only attract those who play the irrespective kinds of sports but also those who love their favourite sport and fly to catch them live on the ground. For example, Cricket players often travel to different countries for playing different tournaments and series. On a same note, Tennis players quite often travel to some other part of the world for playing and participating in the tournaments such as in case of several open tournaments like Australian Open, French Open, Wimbledon and US Open (Goeldner & Ritchie, 2012).  

Special interest tourists

These are such tourists who have special interest for natural resources. This is because of the fact that these tourist fall to some different parts of world to observe the natural beautifulness of the place. One of the best examples of such visit is of Opera House in Sydney. Another example is of tourists who throng to India to watch the beauty of Tajmahal (Hall & Gössling, 2013).

Types of Tourists Falling to the Country

There has been an increased attention in increasing the numbers of tourists in Italy; however, the country is seriously struggling to have a progressive, which could sustain the tourists fall to this country. The national tourism policy is indeed problematic, which is adding awes to the declining fall down of tourists to this country. The different associated stakeholders of the national tourists of Italy has enormous challenges ahead of them to add some new product or services, which could again create the sheer interests in the tourists coming from across the globe. The integration of a long-term tourism strategy in partnership of both the private and the public tourism sectors is required to facilitate new resources to attract bulk participations of tourists from across the globe. Nevertheless, such strategies would help the country in utilizing the high amount of the available funds and different kinds of investments in the resurrection of the declining tourist’s interests in Italy (Hall, Timothy, & Duval, 2012).

Planning and development in Rome is a city-based planning to attract the participation of a large number of tourists from every corner of the world. It sets out different kinds of opportunities for the associated stakeholders, as the progress would lift their business. This also challenges their resources by checking the compatibility with the required changes. Moreover, planning a development for a city- based tourism is a good asset for the economy of the respective country as it highly contributes in the development and nourishing of the national heritage (Joshi, 2012).

Key contribution is from the different stakeholders of Rome, which are optimistic about the growth and positive about the efforts. They have identified that necessary efforts are needed to be given to the attainment of maximum luxury of the tourism fulfilment in Rome. The different key stakeholders are public authorities, tour operators, NGOs and small size retailers. Public authorities are those who are involved in the protection of cultural importance of the places. Tour operators are the dominant stakeholders as they are the highly important bodies behind the execution of tours. They also take care of the marketing of tours, which is very important for drawing the attention of tourists towards the centre. NGOs are also very important as they are responsible for making the surroundings environmental friendlier. Small size retailers are another very important part of stakeholders, which are the resources to the different basic requirements of tourists such as food, usable utensils, clothing and fashionable stuffs. Undoubtedly, these are the secondary requirement of tourists, as they love to have fun while being on the tour by having some food and buying some important products (KhairatP0F & Maher, 2012).

Some of the following are the responsible body behind the tourism planning for Rome, Italy (Leslie, 2012):

• Ministry of Infrastructure and Transportations
• Ministry of Economic Development
• Regional Local Personnel
• Ministry of Cultural & Environmental development

            Some of the following are the challenges in front of the development planning (Mok, Sparks, & Kadampully, 2013):

• Economy impacts of the development
• Social impacts of the development
• Cultural impacts of the development
• Environmental impacts of eth development

The development of tourism in Rome might create some challenges to the above-mentioned sectors. The development has no measures of success. It is just the effect of a thought planning, which has helped in planning the development of tourism. However, the development can never guarantee of success. However, the development is only done after considering the interest level of tourists and the shortcomings in the existing offering. Nevertheless, success measurement has no such proven weapon; which could guarantee of achieving the same. The development might work in favour of economy or vice versa. Another challenge is related to the social aspect of the tourist destinations. The development might bring some social disruption as it could attract also those visitors who are not good for social happiness. For example, the visits of immature tourist who even contribute in polluting the environment. The environmental factor is another problem, which can result from the development of tourism in Rome. The development might give birth to such things, which are less friendly to the environmental goodness. Such as the development of a place with high-end technology, this might not be eco-friendly. However, the development is highly required for uplifting the declined status of Rome  (Page, 2014).

Incentive tourists

Table 1: Impacts of tourism development

Source: (Created by Author)          

The theory governs a process to achieve the desirable changes in the society with the collective force of natural and other resources. The theory is helpful in planning the development in Rome to resurrect its image as one of the most attractive tourist destinations. It encourages bringing the required changes to a place or a system. The proposed development program of the tourism in Rome is nothing but the reflection of the mentioned theory, which encourages and facilitates the guidance towards the adherence of different resources necessary for the required changes (Pineda & Brebbia, 2012).

Stakeholders are an important asset for any organization or sector. Tourism is a huge sector, which runs with the help of different kinds of stakeholders necessary for the operation of tourism. Some of the important stakeholders of tourism industry are public authorities, small size retailers, NGOs and tour operators. These stakeholders have different set of responsibilities and importance for the beautification and enhancement of the tourism sector. Different stakeholders have their own importance in their own field (Spenceley, 2012).

Visitor’s management is a complex and challenging task, which is taken care by different bodies such as the local government, the tourism ministry, the tour operators and the hospitality management department. The visitors touring to some foreign destinations are the utmost responsibilities of the local government of the respective country. In case of any negligence in the security and dignity of the tourists, the touring country government would be first held accountable for the losses.  The local government would then question to the other responsible bodies such as the tourism ministry and the tour operator. Undoubtedly, tourism is not only about attracting bulk participations from across the globe but also about providing utmost care to their security and dignity (Spilanis & Vayanni, 2014).

Sustainable tourism should address the commencement of the following (Chon, 2013):

• Minimizing the adverse effect on the environment
• Having high recognition to the environmentally friendly projects
• Providing positive and thrilling experiences for irrespective of the kinds of visitors
• Providing funds to support the conservation of natural resources and to the local people
• Supporting labour agreements and international human rights

Following are three most recommended places for the tourists:

1. Pantheon Temple
2. Colosseum Amphitheatre
3. Trevi Fountain

• Incepting indigenous tourism to attract indigenous people by serving their culture and make them feel like home

Conclusion

Sustainability is the key factor, which challenges the tourism operations of every country. Sustainability is hampered by many factors such as adverse effects on the environment, less attention towards the ethnic rights of tourists, absence of regional cultures of many foreign locations to restore the feeling of home like experience and the destruction of environment with the pollution. Sustainability has widely challenged the sustenance of different tourism destinations. This is for such reason, Italy has witnessed an all time low fall down of visitors to its country. Something is missing in this country, which has made this possible a lower turnaround of tourists. This is because of such reasons that the tourism department and the local government have sensed the urgency to resurrect the losing essence of Rome. This is for such reasons that the different stakeholders of the tourism sector of Rome have initiated to develop a plan for the development of tourism sector. The efforts are to support the tourism of Rome with some extensive added options tom restore the lost image.

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