Benefits of Travelesque
Discuss about the Use of Mobile Travel Application.
The recent times have seen that most of the business organizations have undergone major changes so that they can be sustainable in the future. The failure in using the business ideas that are innovative in nature will hamper the sustainability of the business in the long run (Harrison, Flood & Duce, 2013). The major purpose of this report is that it will help in highlighting the use of mobile travel application so that the tourists belonging to different parts of the world can be connected through a common social media platform. This application will be launched by the organization called Travelesque. The organization helps in planning the holidays for the customers.
The tourism business has increased to a great extent within the world. A country like Australia is one of the famous countries that attracts many tourists from across the globe.
In the country, there are many tourist spots that the people may like to visit throughout the year. The major reason for this is as follows:
- New laces exploration
- Visiting relatives and friends (Korzun et al., 2015)
- The purpose of studies
- Outings with family members
- Trips
- Attending the events that are being held (Datta, Bonnet & Nikaein, 2014)
In the recent times, it can be seen that there are many problems that the tourists are facing while travelling to specific destinations. The main reason for the problems are the barriers in their dialect along with the diverse culture of the travellers. Additionally, the other problems that are present are that the tourists may not have any idea regarding the places that they want to visit. Thus the use of the mobile application will help the tourists in connecting with each other so that they can plan and visit the places in a joint manner (Korbel et al., 2013).
There are various benefits that can be provided to the customers with the help of this business idea. The use of the mobile application will allow the travellers in connecting with each other so that they can travel and plan together to visit a particular place. This will result in helping the tourists in the following manner:
- The problems in adopting the culture and the barrier to communication
- Creating a proper environment for the tourists in unknown locations
- The process of feedback can be done acquired from the different travellers through this application as well (Sardey et al., 2014)
- The travellers belonging to different cultural backgrounds can connect with each other through this platform
With respect to the viewpoint of the business, it can be seen that the mobile application will be profitable in nature. The use of this application will be done by charging a nominal amount from the travellers for the first 5 months. The members of the application can be able to chat with each other so that it can allow them in understanding the place in a better manner. Apart from this, the travellers can form groups and can call among themselves where the numbers will not be disclosed to any third parties. The application will be developed with the help of the social media platform so that the purpose of travelling can be served in a proper way (Michalska & Poniszewska-Maranda, 2015).
Market Research
The use of this application will result in solving the issues that are present in the travelling of the tourists, as it will be very useful to them. Additionally, the organization will be able to enter in to a venture capital with other B2B organisations so that it can help in delivering the services according to the demands that are present in the market.
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Key Partners The partners of the organization would be the different travelling agents along with the local government. It will also take in to consideration the online platforms that are used for payment. |
Key Activities The mobile application will be targeted towards the tourists. It will also be used through the social media It will result in decreasing the gap between the tourists belonging to different countries |
Value Proposition The application will help in connecting with the tourists who are available at different region and countries. It will also result in increasing the loyalty of the brand since the launch of the application |
Customer Relationships The interaction with the travelers will be done in a direct manner through the help of the application. The membership fees need to be given for the first 5 months after which the service will be offered for free of cost . |
Customer Segments The application will cater to the needs of different customers who indulge in travelling. People who are more than 13 years of age will be allowed to use the application. . |
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Key Resources The use of latest technologies will help in developing the mobile application |
Channels Use of social media and B2B businesses. The is of print and online media will also be done |
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Cost Structure The application will be chargeable for the first 5 months The premium customers need to pay a higher amount that will allow them in enjoying premium services There will be normal members who may not pay the fee but may help in promoting the tourism |
Revenue Streams The fees that will charged from the members The advertisement that will be done on social media The B2B model will help in promoting tourism within the countries and the regions |
Business Model Canvas (Smirnov et al., 2013)
Resource organizing
Travelesque has to organize the resources in a proper manner so that the launch of the application can be done in a proper manner. The resources that will be used are human resources, technological resources along with marketing resources. The technique of planning the services in a proper manner will result in its success in the market (Bhattacharya & Panbu, 2013).
Market research
The company needs to research the market in a proper manner so that it can help them in launching the product in an effective manner. The results that will be taken by researching the market will help the company in understanding its target customers. Additionally, the organization needs to take in to account the feedback that I provided by the tourists so that the application can be developed in a proper manner (Pilar, Jorge & Cristina, 2013).
Effective technological usage
The business is regarding the launch of mobile application that will help the travellers in getting better information of the places that they want to visit. The effective use of technology will result in making the application launch in the market in a successful manner. The sources of funds need to be identified in a proper manner so that it can result in understanding the start-up cost in a proper manner (Dongare, Babar & Nivangume, 2014).
Contingency plan
It is important for the organization to develop a contingency plan for the risks that they affect the functioning of the company. These risks need to be calculated so that it can enable the company in taking in to account the technological and the economic risks. The contingency plan will help in overcoming the risks that the organisation may face so that it can maintain its sustainability in the market (Smirnov et al., 2013).
Conclusion
It can be concluded that the company will be profitable in its venture, as it will meet all the success factors that will ensure that the profitability of the company is maintained within the market. The idea of the business need to be positive, as its benefit will depend on the demand in the market. This will enable the company to be sustainable in the future.
The assignment has been done in a positive manner and the work has been done in a joint manner. The research has been conducted through the secondary analysis so that the literature review can be done with the help of the articles.
Reference List
Bhattacharya, S., & Panbu, M. B. (2013). Design and development of mobile campus, an Android based mobile application for university campus tour guide. International Journal of Innovative Technology and Exploring Engineering, 2(3), 25-29.
Datta, S. K., Bonnet, C., & Nikaein, N. (2014, August). Self-adaptive battery and context aware mobile application development. In Wireless Communications and Mobile Computing Conference (IWCMC), 2014 International (pp. 761-766). IEEE.
Dongare, T., Babar, A., & Nivangune, M. (2014). Android Application for Ticket Reservation with GPS as Ticket Validation. International Journal of Emerging Research in Management &Technology ISSN, 2278-9359.
Harrison, R., Flood, D., & Duce, D. (2013). Usability of mobile applications: literature review and rationale for a new usability model. Journal of Interaction Science, 1(1), 1.
Korbel, P., Skulimowski, P., Wasilewski, P., & Wawrzyniak, P. (2013, September). Mobile applications aiding the visually impaired in travelling with public transport. In Computer Science and Information Systems (FedCSIS), 2013 Federated Conference on (pp. 825-828). IEEE.
Korzun, D. G., Kashevnik, A. M., Balandin, S. I., & Smirnov, A. V. (2015, August). The Smart-M3 platform: Experience of smart space application development for Internet of Things. In Conference on Smart Spaces (pp. 56-67). Springer, Cham.
Michalska, A., & Poniszewska-Maranda, A. (2015). Security risks and their prevention capabilities in mobile application development. Information Systems in Management, 4.
Pilar, R. A., Jorge, A., & Cristina, C. (2013). The use of current mobile learning applications in EFL. Procedia-Social and Behavioral Sciences, 103, 1189-1196.
Sardey, Y., Deshmukh, P., Mandlik, P., Shelar, S., & Nerkar, M. (2014). A mobile application for bus information system and location tracking using client-server technology. International Journal of Emerging Technology and Advanced Engineering, 4(4), 86-91.
Smirnov, A., Kashevnik, A., Balandin, S. I., & Laizane, S. (2013). Intelligent mobile tourist guide. In Internet of things and marketing, smart spaces, and next generation networking (pp. 94-106). Springer, Berlin, Heidelberg.
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