What Do We Know About Social Media In Tourism?

Role of Organization in Tourism Sector

The main role which I play in the agency is related to the ways by which different regulations and laws are developed for the operations. The implementation of new processes is also an important part of the responsibilities which are undertaken by me within the company (Brouder et al. 2016).

Role that is played by the organization in tourism sector

The role which is played by the company in the tourism sector of Australia mainly includes, advertising, media related programs, PR and advertising. The operating process of the organization is thereby able to attract different tourists from different areas of Australia and the world (Benur & Bramwell 2015).

External and internal influences on the organization

The employees are thereby considered to be an important part of the internal influences which can affect the operations of the company. The changes which are constantly taking place in the external environment are further considered to affect the organizational operations in a huge manner (Coccossis 2017).

Objectives and goals based on the issue that is addressed in the study

The major issue that can be addressed effectively by the proposal which is being provided in discussion paper is related to the ways by which new technologies have been able to affect the Australian Tourism industry (Tourismconnect.com.au 2018).

Ways which can be used by the plan to address issues

The plan that can be proposed in the discussion paper is related to the analysis of various stakeholders who are thereby considered to be major parts of operations conducted in the tourism industry of Australia. The various factors that can affect tourism industry of the country are included in the discussion paper (Dredge & Jamal 2015).

Issues and opportunities that are faced by tourism based sector of the country

Opportunities – The major opportunities which are provided to the tourism based industry of Australia is based on the proximity based levels of the country with the emerging areas like Asia. The lower cost based carriers of different companies have been able to play a major role in the ways by which tourism related activities of different organizations can be increased in an effective manner (García, Vázquez & Macías 2015). The major economic value based on tourism related services are thereby quite likely to increase in the next few years of operations of the sector. The affordability based rates of tourism services have increased and has been able to attract more number of tourists towards the country. The travel budgets which have been developed by the travellers or the tourists are a major part of the effective opportunities (Horner & Swarbrooke 2016).

External and Internal Influences on the Organization

Threats – The debts of the industry have proved to be a major factor that are able to affect the operations of the organizations which are based on tourism. The laws related to tourism that have been applied in China have played a major role in the ways by which Australian tourism sector has been affected. The Brexit implementation has been able to affect the entry of tourists from the United Kingdom in Australia (Huang et al. 2017). The UK tourists have also started reducing their travel plans due to adverse effects which were caused by the implementation of the Brexit. The UK based visitors have reduced and further cancelled their travel related plans based on these factors (Lew 2014).

The main geographic focus related to the discussion

The main geographic focus that can be considered for the analysis in the discussion paper is based on Australia and different tourism related activities which are performed in the country. The implementation of the Brexit based laws have been able to affect the ways by which the tourism industry operates in the country (Luthe & Wyss 2014). The different variations that have occurred in the exchange based rates have been able to play a major role in the tourism operations. High levels of growth of the tourism industry is thereby considered to be an important facilitator in improvement of the industry (Malek & Costa 2015).

Employment and income related issues which are relevant in nature

The tourism related industry of the country has contributed more than 47.5 million Dollars to Australian GDP. The industry has thereby provided employment opportunities to greater than 500,000 people in Australia. The earnings related to exports in the country have been more than 30.7 billion Dollars which is around 9.6% of total export related receipts. The expenditure that was thereby made by the tourism industry was more than 100 billion Dollars (Merinero-Rodríguez & Pulido-Fernández 2016). More than 270,000 tourism related organizations are provided with support by the tourism industry of the country. The fall which has been experienced in the GDP of the UK has been a major reason behind the lack of proper number of tourists. The value of pound has also dropped in the current environment which has further caused issues in Australian tourism industry (Nunkoo 2015).

Main drivers of this issue

The main driver which is an important part of the industry is related to the application of Brexit in the UK. The exit which has been made by United Kingdom from the EU has been able to act as the important driver of issues related to lack of revenues in the industry based on tourism in Australia. The GDP rates of United Kingdom has also depicted a huge fall after Brexit was implemented. The tourists from UK had stopped visiting Australia. The tourism organizations have also faced huge levels of losses due to these factors (Prebensen, Chen & Uysal 2018).

Objectives and goals based on the issue that is addressed in the study

Examples given from research

The example which can be provided based on the analysis of the topic that has been made in the discussion paper is related to effect of Brexit on lack of proper income based levels of residents in the country. This has been able to provide a huge impact on the tourists who have thereby made plans to visit Australia. The growth that has been experienced by US economy has also been affected in an adverse manner by Brexit implemented in the UK (Raun, Ahas & Tiru 2016). The major reason behind the lack of proper amounts of tourists is based on the reduction of amounts of disposable income of people. The rates of the growth of economy of China which is considered to be an emerging country have been affected by the Brexit based activities (Ritchie & Campiranon 2014).

Issue or problem which is important for formation of new policies

The development and formation of the new policies in tourism based industry of Australia is related to the different issues which are being faced by the organizations after the implementation of Brexit. The application of Brexit in the industry has been able to play a major role behind the lack of proper levels of tourists (Sharpley 2014). The examples that have been discussed in the paper are able to depict that Brexit has been able to affect many countries all over the world. The tourism based industry of the country has been affected by reduction of tourists levels.

Tourism industry of Australia is an important contributor to GDP and the proper growth of the economy as well. The proper development of policies is thereby based on the ways by which reduced revenues of the tourism based industry can be affected. The major discussion is thereby aimed at the effective development of policies and improving the revenues as well. The improvement of the revenues and profitability of the tourism based organizations can be increased in an effective manner (Todd, Leask & Ensor 2017). The proper operations of these organizations are thereby based on the ways by which the revenues can be increased with the help of proper policies.

The significance of the issues is related to the ways by which the profitability based levels of the organizations in tourism industry are affected. The reduction of the number of visitors is considered to be a major factor which has affected the tourism sector and the organizations in a negative manner. The growth of the industry has been reduced due to changes which have taken place in the different operating processes of the companies (Van der Wagen & White 2018). The reduction of disposable income of people is thereby considered to be a major factor that has played a major role in the effective reduction of profits of the industry. The policies which can be implemented in the industry can thereby play a major role in the ways by which the tourisms organizations are able to operate in the industry (van der Zee & Vanneste 2015).

Ways Which Can Be Used by the Plan to Address Issues

Need related to the plan

The major requirement of the plan is based on the ways by which the issues faced by the industry can be resolved in an effective manner. The contribution which is thereby provided by tourism industry to proper development of Australian economy. Proper implementation of policies has been able to play a major role in the improvement of revenue based levels and the profitability. The requirement of the new policies is thereby based on the ways by which issues of the industry can be solved in an effective way (Vanhove 2017). The economic condition of Australia can be improved effectively with the help of proper resolution of issues.

Role that is played by government

The government of Australia is able to play a huge role in proper implementation of the effective policies and plans. The government will thereby be able to facilitate the proper levels of implementation of policies which will proposed in the paper. The government of the country will influence the ways by which policies and regulations can be implemented within the company in an effective way (Wachowiak 2016). The implementation of these policies in an efficient manner is important for the residents of the country. The organization in which I am employed is affected by the government based support. The proper levels of involvement of the government of Australia is based on the ways by which the policies are applied in the industry effectively. The government thereby needs to take effective steps in order to manage the operations of different companies effectively (Xiang, Magnini & Fesenmaier 2015).

Stakeholders of plan

The plan or policy which will be implemented by the company is based on the stakeholders who are considered to be major parts of the industry. The international tourists are thereby considered to be the most effective stakeholders of organizations in the tourism based industry. International tourists can be considered to be external stakeholders. The operations within tourism organizations are based on external stakeholders (Zeng & Gerritsen 2014). On the other hand, internal stakeholders of the tourism based organizations thereby include, employees or the human resources and the government agencies. The government of the country is thereby able to play a key role in the ways by which policies and plans are implemented effectively. The external and the internal stakeholders of tourism based industry are thereby affected by effective implementation of different plans that will be provided in discussion paper (Xiang, Magnini & Fesenmaier 2015).

Background Context

The key trends which are able to influence the issues

The important trends that can have major effects on changes which have happened in the demands and needs of tourists in the tourism industry. The changes can thereby play a key role in the boom that has occurred in tourism based industry. The activities related to Brexit in the United Kingdom has a major effect on the proper tourist based activities. The operations related to travel in the country can be affected in a huge manner by lack of the proper levels of growth (Raun, Ahas & Tiru 2016). The growth of travel based industry is thereby affected by the ways by which the effective policies are implemented in different organizations. The implementation of Brexit has thereby proved to be the most important part of the effects on the tourism based industry of Australia in an effective manner.

Challenges to be responded by the organization

The main part of the challenges which were faced by the company in which I am employed is based on the ways by which the policy can be formulated in order to implement in different areas. Reduction of financial capabilities is considered to be a major part of challenges that are encountered by the company. The policies that are developed in the discussion paper are based on the operations of tourism industry. Huge challenges that are faced by the company with respect to policies which are suggested in the paper (Zeng & Gerritsen 2014).

Reasons related to the intervention of government

The Australian government the thereby has to intervene in the formation and further implementation of the policy as tourism related industry is considered to be an important part of the development of economy. The government can play an important part in the processes of implementation of different plans the in Australian tourism industry. The government intervention is also quite helpful in the effective application of the policies in organizations of tourism industry (Vanhove 2017). The proper maintenance of the growth of tourism industry of Australia is thereby considered to be a major responsibility of the government.

Effects, outcomes and benefits of this policy

The policy which will be thereby developed in the paper will be mainly based on proper improvement of growth levels of Australian tourism industry. The industry of tourism capable of providing best levels of services to international tourists if the effective plans and policies are implemented in the organizations. The revenues and profitability based levels are an important part of the results that are thereby provided by the plan. The outcomes of the plan and further based on the increase in number of international tourists (Sharpley 2014). The adverse effects which Brexit has on the industry will thereby be reduced in an effective manner. The number of international tourists visiting the country will also increase in the process. The effect which the lack of proper number of international tourists have on the operations of the tourism industry can be effectively mitigated with the help of plans and policies that will have been suggested by discussion paper (Horner & Swarbrooke 2016).

Employment and Income Related Issues Which Are Relevant in Nature

Possible plans and approaches

The approach which help in the development of tourism industry is related to the increase in levels of promotions and advertising. The lack of incomes of people has been a major reason behind the reduction of the international tourists in the country. The discount based offers and attractive packages can be an effective method of increasing number of tourists.

Instruments based on the implementation of plan

The different instruments which can be used in an effective manner by the industry in order to increase the revenues are, digital marketing, social media, print based media. The instruments can thereby be used in an effective manner in order to implement the plan in the industry (Dredge & Jamal 2015).

Usage of the several instruments in an efficient way

The government of the country plays a vital role in the proper development of the advertisements that can attract the international tourists from different parts of the world. The advertisement based policies are thereby considered to be a major part of the plan implementation (Malek & Costa 2015).

Types of the resources that are required

The most important resources that are a part of the effective implementation of the plan thereby include, the effective human resources and the financial resources as well. The government support is also considered to be an effective resource.

Pros and cons of the plan or policy

The ways by which number of tourists in the tourism industry can be increased effectively is an advantage based on the policy. The disadvantages of implementation of this policy is based on requirement of huge quantities of resources for formation of advertisements (Lew 2014).

Manners by which policy or plan for providing effective directions

The activities related advertisements which have been performed in the organizations are based on the ways by which the tourists can be attracted. The growth in number of tourists is ensured with the help of proper implementation of the policy (Benur & Bramwell 2015).

Process related to the planning

The planning related process is mainly based on formation of efficient levels of advertisements for the purpose of attracting tourists. The maintenance of growth is thereby affected by application of the policy.

Process based on implementation of the plan or policy

The promotional activities will be formed in an effective manner with the proper analysis of demands and needs of tourists in different areas of the world. The various facilities which are important for the industry can be highlighted with the help of effective advertisements (Coccossis 2017).

Main Drivers of This Issue

People who need to be consulted while implementation of the plans

The human resources or the employees and brand managers of the organization need to be consulted in order to implement the policies.

Process used for implementing the plan

The various channels that can be used for the purpose of implementing the policies mainly include, social media and different digital platforms (Raun, Ahas & Tiru 2016).

Processes related to review of the plan

The review based process of the tourism industry is based on proper collection of the feedback from tourists related to the services that are offered by the Australian tourism based industry of the country. The feedback will thereby be able to help the company so that changes can be made in an effective manner in the operating processes of the industry. The growth of the industry can also be maintained effectively with the help of proper implementation of the plans and policies (Dredge & Jamal 2015).

Process of the determination of success or lack of the plan

The success or the lack of different advertisements are determined in an effective way with proper assistance of increase in the percentage of international tourists who visit Australia.

References 

Benur, A.M. & Bramwell, B., 2015. Tourism product development and product diversification in destinations. Tourism Management, 50, pp.213-224.

Brouder, P., Clavé, S.A., Gill, A. & Ioannides, D. eds., 2016. Tourism destination evolution. Routledge.

Coccossis, H., 2017. Sustainable tourism and carrying capacity: a new context. In The Challenge of Tourism Carrying Capacity Assessment (pp. 19-30). Routledge.

Dredge, D. & Jamal, T., 2015. Progress in tourism planning and policy: A post-structural perspective on knowledge production. Tourism Management, 51, pp.285-297.

García, F.A., Vázquez, A.B. & Macías, R.C., 2015. Resident’s attitudes towards the impacts of tourism. Tourism Management Perspectives, 13, pp.33-40.

Horner, S. & Swarbrooke, J., 2016. Consumer behaviour in tourism. Routledge.

Huang, C.D., Goo, J., Nam, K. & Yoo, C.W., 2017. Smart tourism technologies in travel planning: The role of exploration and exploitation. Information & Management, 54(6), pp.757-770.

Lew, A.A., 2014. Scale, change and resilience in community tourism planning. Tourism Geographies, 16(1), pp.14-22.

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Malek, A. & Costa, C., 2015. Integrating communities into tourism planning through social innovation. Tourism Planning & Development, 12(3), pp.281-299.

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Prebensen, N.K., Chen, J.S. & Uysal, M. eds., 2018. Creating experience value in tourism. Cabi.

Raun, J., Ahas, R. & Tiru, M., 2016. Measuring tourism destinations using mobile tracking data. Tourism Management, 57, pp.202-212.

Ritchie, B.W. & Campiranon, K. eds., 2014. Tourism crisis and disaster management in the Asia-Pacific (Vol. 1). CABI.

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van der Zee, E. & Vanneste, D., 2015. Tourism networks unravelled; a review of the literature on networks in tourism management studies. Tourism Management Perspectives, 15, pp.46-56.

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