this is a group project and our group picked yelp company. my part is to do the yelp’s competitors: dianping, trip advisor, and little red book. here is my parts outline. an i will post our presentation ppt. you can know our project and write my part. 1000 words
please follow my outline to finish my section of my
Dianping :
- One of the largest city living consumption guide websites in China. The three-party review mode is mainly for the review of food and beverage entertainment, sharing information platform.
- 6 promotion methods tailored: Group purchasing , coupon, keywords, sign in, City link.
- Revenue model: commision revenue, E-commerce, offline services, wireless
value added, online advertising
Little red book:
- Is a lifestyle platform and consumer decision entry, allows users to post and share product reviews, travel blogs and lifestyle stories through short videos and photos
- Improve user experience by accurately matching big data and artificial
intelligence content to users interested in it.
- Revenue model: Advertising + e-commerce + value-added services
Trip advisor:
- The world’s leading travel website and providing reviews and recommendations from travellers around the world. Covering hotels, attractions, restaurants, airlines, travel planning and hotel, attractions, and restaurant reservations.
- China development strategy.
- Identify and block false reviews, identifying and preventing false reviews.
- Revenue model: -Click-based advertising (CPC) & transaction revenues: 63%
– Display-based advertising (CPM) & subscription: $282m / $1.2b = 23.7%
– Other hotel revenues: $158m / $1.2b = 13.3%