You will prepare an audiovisual sales presentation that is supported by creative sales promotions as you assume the role of the new marketing associate for U Drive Transport.
Scenario
The car-sharing business has grown in popularity throughout the world in densely populated major city centers. Over the past few years, U-Drive Transport company has dominated the United States marketplace as a premier car-sharing business. You have recently accepted a job with U Drive Transport as a marketing associate to help the company expand into the global marketing environment. To familiarize yourself with the car-sharing business, visit the websites of competitors of U Drive Transport:
● Research “car sharing” on the Internet and research 2 competitors in this industry.
As the new marketing associate for U Drive Transport, you have been tasked with preparing a prerecorded presentation to train new account managers and sales representatives on the features and benefits of the U Drive Transport product offering. Additionally, you must provide training on the seven steps (slides #4–10) of the personal selling process located in your text (Chapter 17) and in the steps below.
Follow the directions for executing this Assignment.
➢ Make sure you either have a built-in microphone in your computer or a headset with
working microphone in order to able to complete this audio visual presentation
Assignment.
Directions for Executing this Assignment:
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Watch the Video on U Drive Transport: Click Here
Choose which software program you prefer to create your presentation:
1) You may use either PowerPoint with audio
or 2) register for a FREE Brainshark® account (© 2014 Brainshark): Click Here Visit
the Brainshark website and familiarize yourself with the free
presentation tool that you will use to record the sales training: Click
here for the home page and access their tutorials.
●Review the following document: Explaining a Process
Prepare a 10 slide sales training presentation using Microsoft PowerPoint, providing
perspectives on the following topics to train new account managers and sales
representatives:
○ Slide 1: Overview of the U Drive Transport brand
○ Slide 2: Three features and benefits of the U Drive Transport product offering
○ Slide 3: Introduction to the U Drive Transport Personal Selling Approach (Decide
on Traditional or Relationship Selling and explain)
○ Slide 4: Step 1 in the personal selling process: Generating Leads
○ Slide 5: Step 2 in the personal selling process: Qualifying Leads
○ Slide 6: Step 3 in the personal selling process: Approaching the Customer and
Probing Needs
○ Slide 7: Step 4 in the personal selling process: Developing and Proposing
Solutions
○ Slide 8: Step 5 in the personal selling process: Handling Objections
○ Slide 9: Step 6 in the personal selling process: Closing the Sale
○ Slide 10: Step 7 in the personal selling process: Following Up
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If you are using Brainshark upload your PowerPoint presentation to Brainshark and
record a formal oral presentation explaining each slide in detail. Upon completion,
capture the Brainshark presentation link. Create a new slide in your PowerPoint
presentation and paste the link on the slide.
If using PowerPoint add your audio explanation. You can access simple instructions
here.
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Submit your PowerPoint presentation to the Unit 9 Dropbox for grading.
Directions for Submitting this Assignment: