A research team conducted a study of soft-drink preferences among residents in a test market prior to an advertising campaign for a new cola product. Of the participants, 130 are teenagers and 130 are adults. The researchers secured the following results:
|
COLA |
NONCOLA |
TEENAGERS |
50 |
80 |
ADULTS |
90 |
40 |
Calculate an appropriate measure of association, and decide how to present the results. How might this information affect the advertising strategy