Building a Competitive Advantage

Assignment Content
Resource: Building a Competitive Advantage Grading Guide
Referto the following Week 1 – Required Learning Activities:
o  Strategic Management: Concepts and Cases, Ch. 2: Analysis of the External Environment: Opportunities and Threats
o  Strategic Management: Concepts and Cases, Ch. 3: Internal Analysis: Strengths, Weaknesses, and Competitive Advantage
Referto the Week 2 – Required Learning Activity: Strategic Management: Concepts and Cases, Ch. 4: Cost Advantage
Purpose of Assignment 
The purpose of this assignment is to help students understand how manufacturing and service companies can maximize their competitive advantage. The Porter Model is discussed as a method to categorize and assess businesses and industries. 
Assignment Steps 
Write a 1,050-word report in which you address the following: 
o  Examine and discuss competitive strategies that manufacturers can use to gain competitive advantage.
o  Appraise costing and financial strategies for manufacturing and service companies.
o  Identify value chain strategies for both manufacturing and service companies.
o  Discuss (Porter’s Model) and categorize (NAICS) the industry of a company the Learning Team selects
Cite 3 scholarly references, including at least one peer-reviewed reference from the University Library. 
Format your paper consistent with APA guidelines. 

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