▪ Business Summary (10 points): A thorough description of your business and the problems you will be addressing in the business communication you create in this unit. In order to write realistic emails, memos, agendas, etc., you will need to decide upon your position within a fictionalbusiness. Create a business that can be the focus of your professional correspondence. o Outline/describe the type of business or department within a large company that will be your focus (Human Resources, Management, Marketing, Art Dept., IT, Accounting, etc.)o Think about the positions people would hold in this company and their relationships to each other. ( positions that relate to your job at your company)o What projects might your business be working on?o What types of problems or challenges might this business encounter?o What types of internal communications would you send?o What types of information about your business will you need to get out to the public?o What do you think the best way to do so might be?▪ 4 Emails (40 points)o Three emails (2 to external/outside company, one internal/within company
–one email delivering good news (direct method)
This can be introducing a new hire, offering a position on your staff, discussing new incentivesfor clients, or getting a new account, etc.
–one email delivering bad news (indirect method)
This can be announcing that you lost a client, merger of companies, or letting someone know you are not hiring them, etc.
–one informative email to a possible client, a vendor etc.
–one internal email—an exchange with co-worker
▪ Memo (15 points)—Create a memo from your department that conveys information with more formality than an email would. Some possible topics are announcements, computer upgrades, summer hours, HR benefits, corporate dress code policies, etc.▪ Website/Brochure (20 points)—Create an advertising brochure or website for your business. ▪ Formal/Business Letter (15 Points)—For topics that are more formal than those treated in email and require a signature to show authority. This letter will include a persuasive message.
Business Description
The description of the business should include its primary function, the project you may be working on at your company, any problems your business may be encountering, as well as descriptions of other company positions and responsibilities.
Email Good News—the direct method
Are the salutations correctly formatted and appropriate?
Does the email follow all conventions of a professional email?
Does it open with the main point?
Does it follow with an explanation?
Does it include a goodwill closing?
Does the email follow all conventions of a professional email?
Email Bad News—indirect method
Are the salutations correctly formatted and appropriate?
Does it begin with an indirect start?
Does it provide the context of the message?
Does it include an explanation or necessary details?
Does it clearly provide bad news or negative message?
Does it include a good will closing?
Informative Email to Client
Is the email free of bias and inappropriate language?
Does the writer avoid emoticons and elements used in impersonal messaging?
Does it include a signature block?
Are the salutations correctly formatted and appropriate?
Is the tone appropriate and professional to the audience?
Is the most important information placed at the beginning of the email?
Is the email designed for ease of reading?
Is the email clear and concise?
Are times and dates clear?
Are attachments introduced in email?
Internal Email
Routine Emails also follow direct method.
Are the emails free of bias and inappropriatelanguage?
Does the writer avoid emoticons and elements used in impersonal messaging?
Does it include a signature block?
Are the salutations correctly formatted and appropriate?
Is the tone appropriate?
Is the most important information placed at the beginning of the email?
Is the email designed for ease of reading?
Is the email clear and concise?
Memo
Is formatting done correctly—heading and design elements?
Does the memo begin with a statement of purpose?
Do the body paragraphs follow with details or explanations to support main points?
Does the writer use graphical elements to break up text?
External Communication
Website/Brochure
www.weebly.com (TO CREATE WEBSITE)
Does the external communication address a clear audience and purpose?
Is it easy to navigate?
Is the design clear and is all important information included?
Formal Business Letter
Does the letter follow business letter format?
Is it clear and specific?
Does it contain the elements of a persuasion?
Is it free of jargon, contractions, and idioms?