MGMT 4605-11 – FINAL EXAMINATION
Instructions: This is a take-home, open book, final examination. When complete, it must be uploaded via the Moodle Final Exam resource application by April 17th at 11:55pm. Late exams will receive a 10% penalty per day. Your document MUST be in MS Word or in PDF (adobe acrobat) format. The file name of the document must include YOUR FULL NAME.
BY SUBMITTING YOUR EXAM ANSWERS YOU CONFIRM THIS IS YOUR INDIVIDUAL WORK. PAPERS FOUND TO HAVE BEEN PLAGERIZED WILL RECEIVE A MARK OF ZERO.
Answers can be in full sentences or in bullet form. Potential marks available for each question are shown in (brackets). Case: Non-Stop Yacht (attached). Please read the case and answer the following questions in order. Please ensure you identify which question you are answering in your responses:
1) What is Non-Stop Yacht’s Current Strategy (20 marks)
2) Describe the company’s organizational performance to-date? (5 marks)
3) Describe the market dynamics/characteristics of Non-Stop Yacht’s industry? (20 marks)
4) For each of the three strategic alternatives presented in the case, evaluate each in terms of their fit with external market dynamics and the company’s internal resources, capabilities and management preferences. (5 marks / strategic option = 15 marks)
5) Assuming the company chooses Option 3 – Opening Multiple Locations:
a. From your answer in #4 above, describe the 3 biggest internal gaps (i.e. resources or capabilities or management preferences) which would need to be addressed and explain why they are the most critical to fill. (5 marks)
b. Which implementation pace should be utilized to close these gaps and why? (5 marks) c. Which implementation leadership style should the company utilize and why? (5 marks)
Good Luck.
Cover page.pdf
Non-Stop Yacht Licensed Case.pdf