Solutions The Mayor of a large city was given a free membership in an exclusive golf club by people who have received several city contracts. He also accepted gifts from organizations that have not done business with the City but might in the future. The gifts ranged from $200 tickets to professional sports events to designer watches and jewelry. The Mayor of the city actions […]

Popular events like the football world cup and other international sporting occasions are essential in easing international tensions and releasing patriotic emotions in a safe way. To what extent do you agree or disagree with this opinion? In present days,more and more countries are putting big sporting events into national agenda due to a sporting explosion and their increasingly attentions towards multinational sports occupations. Meantime,issues […]

Introduction: This chapter will present information about the research background and sport/event sponsorship. This will also present the difference between event marketing and sports sponsorship. At the end of the chapter, we will state our purpose with the study as well as our research questions. 1. Background: In modern age tools of marketing has changed drastically. One of the new technique followed by commercial firms […]