CIS500 discussion post responses.
Respond to the colleagues’ posts regarding:
“Cybersecurity” Please respond to the following:
You may have noticed that when you look at products on a search engine, that same product appears as an advertisement in your social media and other sites you visit. Many search engines provide advertisers with tools for evaluating the impact of different keywords or phrases. These tools typically “track” user behavior patterns and associate products for sale by companies that subscribe to and pay for their services to help identify potential customers. On the other hand, there are also ad-blockers that block this type of communication.
What constraints, if any, should be applied to this practice? Do not repeat ideas that have been posted by other students.
If you are the CIO or an executive manager at a small company that depends on this type of advertising to generate revenue, how might this affect your feelings toward the technology?
JA’s post states the following:Top of Form
It is essential if a company wants to reach the masses that it has an online presence. Not too long ago, having a website was considered upscale. Today, it is a necessary and practical part of business operations. Almost two-thirds (65%) of shoppers like to browse at their leisure; and online stores are also increasingly becoming a source for shopping inspiration. A third of all consumers (33%) look for brands to suggest product options or give tips about the latest trends every time or a lot of the time they visit a site. The average consumer shops online on average six times per month, with 25-34 year olds the most active, shopping on a retailer’s website eight times per month. This may explain why 2 in every 5 people (43%) said they were more likely to make an unexpected purchase online than in-store.
Now, how is it that some of the things I like suddenly appears while I’m online? It’s called cookies; and not the chocolate chip type! According to the text, a cookie is a small file deposited on a hard drive by a website containing information about customers and their browsing activities. Cookies allow websites to record the coming and goings of customers, usually without their knowledge or consent (pg. 70).
Next, many of the websites I visit has a disclosure that displays to let me know they use cookies. It is the decision of the individual to proceed on the website. Moreover, you can control a small portion of your online privacy by blocking, deleting, and allowing only select cookies. Finally, as the CIO or an executive manager of a company, I would solicit feedback from our customers and act upon it. If more than 51% of customers disagree with this practice, then I will discontinue the practice. Most companies incorporate fair information practices. This is a general term for a set of standards governing the collection and use of personal data and addressing issues of privacy and accuracy (pg. 97).
https://www.totalbusinessmagazine.com
ADC’s Post states the following
While I dislike the constant barrage of advertisements related to my search history and personal profile I find the implementation of using myself to advertise for me is quite ingenious on behalf of the advertiser. My only complaint is that the ads seem to linger on longer than necessary. Even if the need for that good or service is met the same ads for the same products still show. Its no different than being handed a bunch of restaurant brochures right after polishing off a meal. I think there should be a restriction on how long an advertisement is viable before they switch or remove it completely. Perhaps a software could be built in to inform advertisers of products previously purchased so that they no longer feel the need to advertise that product and instead offer goods and services linked or associated with previously bought goods.
Now if I were an executive manager and had to look towards online advertising to fund my company I would aim for a different venue. I would shift my advertising towards sponsers and shoutouts via online content creators. Rather than have a skipable ad before, in the middle of, or at the end of a video; I would have the content creator give a shoutout or quick breakdown of my product during their video. Having the ad be a part of the video would not only hold the attention of already engaged viewers but the ad block software couldn’t target and block my ad since it would be a part of the content. This could be done with articles a d blogs as well, reaching out to the content creators directly and having your company mentioned in the work rather than on top of it would allow for multiple views from various parties who already enjoy and follow the content of the creator.