Franchise Opportunity Analysis Project Guidelines and Grading Guide
Overview
For this project, you will write a Franchise Opportunity Analysis Paper. You will select a company in your local market place that has a niche, and identify what makes it franchisable. Your paper will include an action plan in which you describe how to franchise the business. The final paper will be eight-to-ten pages in length and should include the main elements described below. The project is divided into four milestones, which will be completed in Modules Seven, Eight, and Nine. In Module Nine, you will submit the final Franchise Opportunity Analysis Paper and a Sales Presentation.
Objectives
To successfully complete this project, you will be expected to apply what you have learned in this course and should include several of the following course objectives:
- Know how to identify a business that could be franchised.
- Assess the pros and cons of franchising a business idea.
- Further develop the skills of observation and critical thinking.
Main Elements
The Franchise Opportunity Analysis Paper should be double-spaced, using 12-point Times New Roman font, APA citations, and 8-10 pages in length, not including the title page and resources. The paper should contain the following main elements, in the order provided:
Summary:
Provide a short one-page overview of the paper.
Critical Points:
Include the following information about the business. Be explicit about why you think the business is franchisable.
· Name of the business
· Brief overview of the business concept
· Why is it franchisable?
o What is the niche being filled? (Use Porter’s Five Forces to explain the niche.)
o What else is similar in the marketplace (competition)?
o Who is the target market for the business?
Action plan:
Include a 12-month action plan to franchise this business.
Conclusion:
· Summarize why you think this is a franchisable business.
· Why would you invest/not invest in it?
Link to website of the business
Reference list
Format
Milestone One: Review
In 7-3 Franchise Opportunity Analysis: Review, you will review the Franchise Opportunity Analysis document. There is no submission at this time, but you should begin thinking about a company that you think could be franchised. Consider how you would franchise this business and begin developing a franchise action plan. This activity will not be graded separately.
Milestone Two: Continue work
In 8-3 Franchise Opportunity Analysis: Continue Work, you will continue work on your Franchise Opportunity Analysis Paper. There is no submission at this time and this activity will not be graded separately.
Milestone Three: Submit Franchise Opportunity Analysis Paper
In 9-3 Franchise Opportunity Analysis: Submit, you will submit your final Franchise Opportunity Analysis Paper. It should be a complete, polished artifact containing all of the main elements of the final product. It should reflect the incorporation of feedback gained throughout the course. This milestone will be graded using the Final Project Rubric.
Milestone Four: Submit Franchise Opportunity Analysis Sales Presentation
In 9-4 Franchise Opportunity Analysis: Sales Presentation, you will submit your final Franchise Opportunity Analysis Sales Presentation. This short sales presentation for your franchise opportunity analysis business should be no longer than four slides in length. Incorporate into the presentation the five features that you identified in the Selling Franchises Discussion in Module Nine. This milestone will be graded using the Presentations Rubric.
Deliverable Milestones
Milestone |
Deliverables |
Module Due |
|
1 |
Review Project Guidelines and Rubric and begin work |
Seven |
No deliverable; not graded separately |
2 |
Continue work on the project |
Eight |
No deliverable; not graded separately |
3 |
Final Franchise Opportunity Analysis Paper |
Nine |
Graded separately; Final Project Rubric |
4 |
Final Sales Presentation |
Nine |
Graded separately; Presentations Rubric |
Franchise Opportunity Analysis Paper Rubric
Requirements of submission: Written components of projects must follow these formatting guidelines when applicable: double spacing, 12-point Times New Roman font, one-inch margins, and APA citations. The final paper should be 8-10 pages in length, not including the title page and resources.
Instructor Feedback: Students can find their feedback in the grade book as an attachment.
Critical Elements |
Distinguished |
Proficient |
Emerging |
Not Evident |
Value |
Main Elements |
Includes almost all of the main elements and requirements and cites multiple examples to illustrate each element (23-25) |
Includes most of the main elements and requirements and cites many examples to illustrate each element (20-22) |
Includes some of the main elements and requirements
(18-19) |
Does not include any of the main elements and requirements
(0-17) |
25 |
Inquiry and Analysis
|
Explores multiple issues through extensive collection and in-depth analysis of evidence to make informed conclusions (18-20) |
Explores some issues through collection and in-depth analysis of evidence to make informed conclusions
(16-17) |
Explores minimal issues through collection and analysis of evidence to make informed conclusions
(14-15) |
Does not explore issues through collection and analysis of evidence and does not make informed conclusions (0-13) |
20 |
Integration and Application |
All of the course concepts are correctly applied (9-10) |
Most of the course concepts are correctly applied (8) |
Some of the course concepts are correctly applied (7) |
Does not correctly apply any of the course concepts (0-6) |
10 |
Critical Thinking |
Demonstrates comprehensive exploration of issues and ideas before accepting or forming an opinion or conclusion
(18-20) |
Demonstrates moderate exploration of issues and ideas before accepting or forming an opinion or conclusion
(16-17) |
Demonstrates minimal exploration of issues and ideas before accepting or forming an opinion or conclusion (14-15) |
Does not demonstrate exploration of issues and ideas before accepting or forming an opinion or conclusion
(0-13) |
20 |
Research |
Incorporates many scholarly resources effectively that reflect depth and breadth of research (14-15) |
Incorporates some scholarly resources effectively that reflect depth and breadth of research
(12-13) |
Incorporates very few scholarly resources that reflect depth and breadth of research (11) |
Does not incorporate scholarly resources that reflect depth and breadth of research
(0-10) |
15 |
Writing (Mechanics/Citations) |
No errors related to organization, grammar and style, and citations (9-10) |
Minor errors related to organization, grammar and style, and citations (8) |
Some errors related to organization, grammar and style, and citations (7) |
Major errors related to organization, grammar and style, and citations (0-6) |
10 |
Earned Total: Comments: |
100 |