ACTION Part One: The Healthy Change Explainer Video (Week 12)
Part 1: Design your own 1-2 minute SimpleShow explainer video that will be promoted on Social Media using this script Format:
Personal story/testimonial (your #HealthyChange story) using this story formula:
- Non-compliance or anti (Pre-contemplation) – what was the problem/struggle you faced
- Awareness (Contemplation) – how did you find more positives than negatives for changing
- Planning (Preparation) – what what FIU program/resources, did you discover and use for your #HealthyChange journey
- Practicing (Action) – what successes did you have during your journey?
- Managing – (Maintaining) – what keeps you going?
- Add Website URL for this organization/service/activity.
- How that organization may have or could impact your own journey
- End with an encouraging call to action (CTA) to inspire others to begin their own healthy change journey
- Video content minimum of 1:30 – 3 minutes in length
- Family friendly content that highlights your personal/professional brand
ACTION Part Two: The Campaign (week 13)
EVERY video needs to have: #HealthyChange, #FIU in your posts.
- POST: Download your video from SimpleShow and then post to your social media account. (Instagram, YouTube, Facebook, Twitter and/or LinkedIn)
- PROMOTE: for at least 5 days, using a variety of following techniques to promote your video on social media:
- Use the #HealthyChange, #FIU, etc. in your posts
- Pull key words/phrases from your video topic and find appropriate hashtags to add to your post
- talk about it in your post – why your topic, how it impacted you, etc.
- tag specific friends with a personal message
- Repost different times of the day each day to compare engagement
- Reply to any comments you receive
- Post comments on fellow classmates videos (post video links in Discussion and search for #HealthyChange)
- Optional: boost post with a short paid campaign
- TRACK: set up a metrics chart to track your posts engagement (comments, shares and like).
Sample video: https://www.youtube.com/watch?v=tLl4QsqjkK8&feature=youtu.be