This assignment is designed to help the student begin to use and analyze data using Google Trends.
- Using Google Trends, compare 2 or more competing products or brands. Make sure you select the most appropriate categories.
- Include your graph in the document you submit.
- After analyzing the patterns and anomalies in the patterns, state the factors that account for the patterns and anomalies.
- Match the factors to the patterns and anomalies
- Make a case for causation
- A good case will be helped by studies, surveys, anecdotal evidence, and expert opinions are not useful
- Other opinions, and “facts” that appear to be opinions, are not useful
- A good case will be helped by studies, surveys, anecdotal evidence, and expert opinions are not useful
- Use Google Correlate to find an appropriate proxy for one of your search terms (i.e., find a search term that should approximate the results of your search term).
- Include your Google Correlate results
- Clearly state the reason your proxy is appropriate
- Include a Google Trends chart to show that your proxy is appropriate
- State the ways that a company can use the your data analysis
- For each of the ways, a brief explanation may be needed
Competing products or brands must first be approved by the instructor to avoid duplication. Approvals will be made on a first-come basis
This assignment also requires a presentation in class.