Instructions: Answer the following questions in a minimum of 400 words. Include paragraph and page number’s in the citations(THIS IS A MUST). Use correct APA formatting. VERY IMPORTANT The scripture verse or biblical prinicipal does not cout toward the 400 word count. Please do not count this in the final 400 word count of paper.
My idea for a new invention would be a portable filtration device that would make filtering river and lake water easy. See detailed instructions below.
Consider an idea that you have had for a new product, a product that falls into that category of “Gee, I wish someone would develop portable water filtration device .” or “…I bet portable water filtration device would be a great product.” Here is your chance to develop the idea into a potential product!
· Follow the 7 stages in the new product development process(Attached in the email), submitting 1 explanatory paragraph for each of the 7 stages. Identify the stage, page number, and the specific application to your new product idea.
· Be creative. Where you may lack data to completely consider any of the 7 stages with respect to your imagined product, explain what would be necessary and/or what you know about the respective stage as it relates to the product you are developing.
· Note: Remember that you are “imagining” or “creating” the information versus information that actually exists.
· In an additional paragraph, explain why this new product may not succeed, and what could be done to overcome any obstacles to success.
· Throughout each stage, be specific in the summary of your idea/product.
· This is an “outside the box” assignment, but standard formatting, spell check, and grammatical accuracy is required.
Provide and explain a relevant Scripture reference to major sociocultural influences on consumer behavior. This does not count toward the 400 word count.
Due Date is Friday 17 April 2015 (Friday) by 630 PM est.
Grading Rubric
Student:
Criteria
Points Possible
Points Earned
Instructor’s Comments
Thread
Element 1
In 2 or more paragraphs and in your own words define and explain these two concepts:
Define and explain the “marketing concept”
5
Define and explain the “4 P’s” concept
5
Provide the page number(s) where the two concepts may be found in the textbook.
5
Cite a real company with which you are familiar and describe how the firm uses one or both of the concepts in a marketing campaign.
10
Does “marketing” have a legitimate function in church planning & operations? Explain and support your answer.
8
Concept 2
· Identifies the “generational cohorts” as Baby Boomers (1946–1964), Gen X (1964–1976), Gen Y (1977–1994); (optional Millenials) according to our textbook.
10
Accurately explains the differences in perceived values and motivational factors between the three groups.
10
Identify an advertisement or commercial that specifically targets only one of the generational groups. Describe the promotion in detail and identify the intended group.
10
Meets 200-word minimum and current APA formatting requirements.
7
Thread Total
70
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