Research the current business environment and identify an organization that has recently (within the last 2- 3years) undergone a serious strategic reformulation and change.
What were the challenges the company faced that catalyzed this change?
What shifts did they make – a) Market Evolution, b) Technological Innovation, c) Market Redefinition, or d) a Change in Marketing Channels e) other – to execute the Strategic Change?
Discuss the results –are they positioned now for future success, or are more changes needed? Give rationale – why/why not.
What additional recommendations do you have for the firm? Provide specific details (don’t just say – advertise more without giving deals regarding media and message.
At least 3 Academic references (outside sources) are required, cited and sourced in APA format. Minimum of 250 words (not counting the references). Paragraphs need to be between five to nine sentences. Be careful with originality as this will be submitted through a plagiarism checker – turnitin.com