Review and reflect on the knowledge you have gained from this course. Based on your review and reflection, write at least 3 paragraphs on the following:
Neuromarketing is a controversial marketing technique. Research the issue, and respond to the following in your discussion:
- Do you think neuromarketing is easier in an e-market environment?
- Identify an example that you see as neuromarketing.
- How can neuromarketing be used in the financial management of Axetem?
- Take a pro or con position about the controversy about neuromarketing.