Discussion 1:
Review chapter 17 of the course text. (Refer page no 258 to 264)
Application portfolio management (APM) represents a process of continual refinement.
In your own words discuss the various capabilities of APM. (page no 258 to 264)
300 words APA format with intext citations and 2-3 references
Case study
CRM at Minitrex, (page no 243-245 )
please study the case and answer
1. Explain how it is possible for someone at Minitrex to call a customer and not know
(a) that this is a customer and (b) that this is the third time this week that they had
been called.
2. Outline the steps that Bettman must take in order to implement CRM at Minitrex. In your plan be sure to include people, processes, and technology.
1.) Explain how it is possible for someone at Minitrex to call a customer and not know
(a) that this is a customer and (b) that this is the third time this week that they had
been called.
2.) Outline the steps that Bettman must take in order to implement CRM at Minitrex. In
your plan be sure to include people, processes, and technology.
1. Explain how it is possible for someone at Minitrex to call a customer and not know
(a) that this is a customer and (b) that this is the third time this week that they had
been called.
2. Outline the steps that Bettman must take in order to implement CRM at Minitrex. In
your plan be sure to include people, processes, and technology.
300 words APA format with intext citations and 2-3 references