Choose an organization (or use your own) and create a crisis communication plan.
Your plan should include the following parts:
- Title/Cover page
- Table of Contents
- Introduction
- Background (Provide a brief overview of the organization’s background, which serves as information for the crisis management team)
- Purpose (Provide a brief description of the plan’s purpose, including identifying types of crises your organization could face and categorizing these under broad APA Level 2 headings, such as accidents, financial, personnel, needs, benefits, etc.)
- Crisis Management Team (This section needs to identify the crisis management team’s members, using information such as their positions/roles in the organization, etc.)
- Third Party Supporters and Experts (This section needs to identify potential third party supporters and credible experts)
- Immediate Response Checklist (Provide a checklist to be used during crisis management)
- Procedures for Dealing with Media (This section establishes procedures that need to be used when dealing with the media during a crisis)
- Press Release Template (This section must provide a press release template that the organization will use to communicate with media during a crisis)