The body of your paper will be 7-8 pages (or it could be longer), plus a cover shet, plus reference sheet and explain your product and the other 4 P’s: promotion, place and price. Original work is expected. Grammar and spelling will be graded also.
Product Marketing Plan
The Product Marketing Plan allows you to select a single product and make an adapted version of that product or create your own product and write a plan explaining how you will market it. For an example of a company’s marketing plan, you can refer to pp. 61-65 in your textbook. Kotler, Phillip & Keller, Kevin. (2016) Marketing Management 15th edition
“Marketing Plans” (2:52) – Video Link
https://nu.libguides.com/c.php?g=201609&p=1325476
Your plan will include the following sections:
Executive Summary
Situation Analysis
SWOT/TOWS
Marketing Strategy
Marketing Promotion/Tactics
Financials
Controls
Resources
The body of your paper will be 7-8 pages (or it could be longer), plus a cover shet, plus reference sheet and explain your product and the other 4 P’s: promotion, place and price.
Original work is expected. Grammar and spelling will be graded also. PRODUCT WILL BE A BDAZZLING KIT FOR GIRLS 10-18 to be used on luggage