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It is easy to make the assumption that the only determinant of a successful business is profitability, especially from the outside. Apparently, profitability makes way for the expansion and keeps a company competitive (Cook & Cripps, 2005). That means that there are several factors that profitability depends on perfect commodity; teams with proper communication; and workers with high motivation, properly trained and committed to the organizational goals.
Thesis statement: Discussion on the use of psychological principles in the work place.
I. Introduction
A. Psychology definition and what it entails.
a) Workplace psychology can be explained as the application of the psychological principles practice and the operations to work surrounding to solve issues and make changes (McKenzie, 2015).
b) Industrial psychology is the psychology that touches on several different regions of the workplace.
II. Psychological principles applied
A. Stimulation psychological principle
a) Aspects of the stimulation psychological principle
i) Creativity and productivity promotion
ii) Application of the law such as in work teams or learning settings
B. Need for a sense of identity psychological principle
i) Commitment and consistency
ii) Application of the law in brand name loyalty creation
iii) Importance of the principle in marketing
C. Applied psychological principle
i) Importance of the applied psychological principle
ii) Applicability of the principle
iii) How marketing strategies incorporate the principle in designing commodity lines
iv) Principal components of the principle and hoe best it can be used in workplace
III. Psychological principles effectiveness
A. Reciprocity
i) Applicability and importance of the principle
ii) How to use the principle
B. Social proof
i) Building strong brand name
ii) Importance of communication in a business
IV. Workplace psychology applicability
i) Recruitment
ii) Performance appraisal
iii) Motivation and productivity
V. Conclusion and recommendation
References
Moerdyk, A. P. (2015). The Principles and Practice of Psychological Assessment. Hatfield, Pta: Van Schaik Publishers.
Moran, D. J. (2015). Acceptance and Commitment Training in the workplace. Current Opinion In Psychology, 2(Third wave behavioral therapies), 26-31. doi:10.1016/j.copsyc.2014.12.031
Beehr, T. A. (2014). Psychological Stress in the Workplace (Psychology Revivals). Abingdon, Oxon: Routledge.
McKenzie, D. M. (2015). The role of mediation in resolving workplace relationship conflict. International Journal Of Law And Psychiatry, 3952-59. doi:10.1016/j.ijlp.2015.01.021
Ethical Principles of Psychologists and Code of Conduct. (2016). Methodological issues and strategies in clinical research (4th ed.) (pp. 495-512). Washington, DC, US: American Psychological Association. doi:10.1037/14805-030
Cook, M., & Cripps, B. (2005). Psychological Assessment in the Workplace : A Manager’s Guide. Chichester, England: Wiley.