In the previous chapter it was discussed the relevant literature, which is connected with research topic. Research methodology as well as others methods are discussed thoroughly in this chapter. First, researcher explains research in general. After that research philosophy as well as approach has been discussed. Subsequently, research design has been conducted with research approach. Next, cross-sectional research design has been selected for this research. Later than, research tactics has been discussed and data collection methods with data collection instruments has also been discussed. Data sampling and non-probability sampling has been selected for this research as a sampling method. Finally this chapter discussed ethical consideration about research work.
3.1 Research:
According to (Bruce Archer, 1997), “Research is a systematic enquiry whose goal is to communicable knowledge”. Here it has been stated that, research is an organized investigation about a particular illustration. The research is a kind of examination, where it finds the answer of investigation. The research is also called as goal-focused, whereas the purpose of the research investigation is set by explanation of the undertaking. The research is also stated as knowledge-focused, which will allow the investigation to generate actual knowledge or information regarding the study. According to Bruce Archer (1997), it has also been demonstrated that, research is a communicable knowledge, which emphasises simple understanding about any specific research finding. Moreover, this particular finding should be understandable to audience as well as to make sure that it has to be sited a particular structure.
3.2 Research philosophy and approach
Research Philosophy
This part of the research gives attention on the philosophical insinuation. According to (Johnson & Clark, 2006), ” as business and management researchers we need to be aware of the philosophical commitments we make through our choice of research strategy since this has significant impact not only on what we do but we understand what it is we are investigating”. This statement is strongly weighted by Saunder, who said, “Philosophical framework of social researchers effects on their understanding and perceiving all social phenomenon and behaviour” (Saunder, 2006). In addition, the author also illustrated that “Philosophical effects on research topics, designing and methodology”. Based on the research topic and approaches different philosophical statements are developed by researchers.
The future of the statements were extended by (Creswell, 2003), which is illustrated from the philosophical point of view, there are four different aspects.