TOPIC:
Globalization of the Fast Food Industry. From KFC in the USA, Pollo Campero (Guatemala), and Bob’s (Brazil), the fast food industry continues to globalize. Provide an overview of the international fast food industry, including size, presence, and product mix and cite and analyze the strengths, opportunities and shortcomings of the industry and winning strategies of 4 leading fast food companies.
INSTRUCTIONS:
The group project research papers (15-20) pages in length, double-spaced) are due on the date mentioned below in the course calendar (Please consult the APA Style Manual or the Chicago Manual of Style in preparing your group project paper.). Note: all papers must be in Times Roman 12, one-sided and pages numbered. The papers must have an abstract and be divided by sections. Typically, a paper will have an introduction/overview of the topic followed by the presentation and analysis of the information, and a strong conclusion. A list of references and in-text citations and/or footnotes should be incorporated, as well.
All research papers are to present a thorough introduction and comprehensive analysis of the topic/issue, use of specific examples or cases, statistical information (numbers, charts, graphics), utilization of information from the key articles and books on the issue, a fair and balanced evaluation of the topic, original thinking on your part, and business or business government policy and decision recommendations. In-text citations, footnotes (where necessary), and a complete listing of references are required. Web-based citations should be used minimally.
Suggested organization for the project paper:
A. Overview of the topic
B. Critical issues
C. Presentation of the core information that addresses the topic
D. Analysis
E. Conclusions and recommendations
F. Charts and tables (or you can incorporate these throughout the paper)
G. References