Strategic Plan: Part 1 Malissa Love-Virgil BUS/475 March 12, 2013 Victor De Jesus Strategic Plan: Part 1, Conceptualizing a Business Little League Scoops mission is to provide the healthiest homemade ice cream at the same time as supporting the youth in the local neighborhood. Little League Scoops offers two free scoops of ice cream to the little league ball players after his or her ball game. Little League Scoops, aside from management, only employs students from the local high school, providing a learning experience for students preparing to leave high school.
Organization Vision “A vision statement is sometimes called a picture of your company in the future but it’s so much more than that. Your vision statement is your inspiration, the framework for all your strategic planning. A vision statement may apply to an entire company or to a single division of that company. Whether for all or part of an organization, the vision statement answers the question, “Where do we want to go? ” What you are doing when creating a vision statement is articulating your dreams and hopes for your business.
It reminds you of what you are trying to build” (“Vision Statement,” 2013). At Little League Scoops, we provide homemade superior tasting ice cream while fostering healthy activities in our neighborhood youth. Little League Scoops makes the healthiest homemade ice cream fresh daily for those in the surrounding areas. The primary goal of Little League Scoops, other than to become a sturdy long-term company in a small town, is to promote healthy activities in the children by encouraging them to maintain healthy activities throughout the summer vacation.
Little League Scoops believes that by promoting healthy activities in children, we create healthy adults with healthy habits. Keeping children busy instead of setting them in front of video games will aid in lowing childhood obesity as well as laziness. Guiding Values The area that in which Little League Scoops resides is not wealthy in terms of monetary value. Little League Scoops is looking to maintain healthy business long term, but it also wants to foster abundant relationships with the community.
Little League Scoops provides competitive prices for homemade healthy ice cream for anyone who is not a little league ball player and free scoops for those who are. Little League Scoops believes it is the responsibility of the organizations within a community to foster good will. Providing incentive for the youth to stay active is how Little League Scoops intends to become a predominate company in the surrounding areas. As the name of the organization grows, surrounding areas will be invited to join in the free scoops program for the little league teams in those townships.
Guiding the Organization’s Strategic Direction “People have different beliefs around what is right, wrong or inconsequential, and so it is critical that company’s build some foundational beliefs in employees to make sure his or her decisions are in alignment with the organization. A company’s mission, vision and values are that foundation. They guide decision making by building common beliefs and understanding among employees.
When a strong mission, clear vision and detailed values are implemented, an organization will begin to eliminate personal preference, ensuring that critical decisions are ethically sound and consistent in approach” (“Decision Making: The 3 Foundations Of Business Decision Making: Mission, Vision, Values,” 2013). Little League Scoops mission is to provide the healthiest homemade ice cream at the same time as supporting the youth in the local neighborhood. Little League Scoops believes that by promoting healthy activities in children, we create healthy adults with healthy habits.
Combining the mission, the vision, and the values of Little League Scoops, the organization will use these driving forces to maintain the strategic direction and become an icon housed within a small community. Addressing Customer Needs and Achieve Competitive Advantage Summertime brings a need for cooling refreshments. Ice cream has forever been a favorite among Americans. “The U. S. ice cream industry generated total revenues of $10 billion in 2010, with take-home ice cream sales epresenting the largest section of the market, generating revenues of $6. 8 billion or 67. 7 percent of the market’s overall value. Frozen dairy production follows a clear seasonal pattern. Summer is the unchallenged season for eating ice cream and other related products. Production kicks up in March and April to fill retail and foodservice pipelines in the late spring and early summer. June is the highest production month of the year, but production remains strong through August to satisfy summer demand. (“Ice Cream Sales & Trends”, 2013). Providing the community with delicious and healthy ice cream serves two purposes. The first purpose is the refreshing coolness of a delicious ice cream. The second purpose is providing healthy ice cream is beneficial to those who like ice cream but are health conscious. Little League Scoops makes all its ice cream fresh each day. Hired to help make and serve all the delicious flavors are high school juniors and seniors looking for job experience prior to leaving high school.
Little League Scoops believes that if opportunities are provided for the youth, they will in turn become responsible adults. The competitive advantage that Little League Scoops has over competing ice cream parlors are (1) Providing healthy homemade ice cream, (2) hiring high school students and teaching them how to become responsible workers, (3) providing opportunities for the community’s youth to stay active by rewarding them with free scoops, (4) always keeping the youth as priority. Conclusion
Other ice cream parlors may offer a larger array of flavors; however, Little League Scoops smaller assortment is always freshly homemade. There is no comparison to homemade ice cream at competitive prices. There is no comparison to encouraging the youth to stay fit and active. Providing a healthy refreshing treat after a ball game will keep the children eager to participate in summertime activities, instead of sitting in front of a video game. No price can be placed on the health of the future. Todays’ youth are tomorrow’s leaders.
Encouraging them today will show them they can do anything they put their minds to. References Vision Statement. (2013). Retrieved from http://sbinfocanada. about. com/od/businessplanning/g/visionstatement. htm DECISION MAKING: The 3 Foundations of Business Decision Making: Mission, Vision, Values. (2013). Retrieved from http://newdirectionsconsulting. com/4579/blog/the-3-foundations-of-business-decision-making-mission-vision-values-2/ Ice Cream Sales ; Trends. (2013). Retrieved from http://www. idfa. org/news–views/media-kits/ice-cream/ice-cream-sales-and-trends/