The name of the company is South west airline
i chose action plan and evaluative plan |
Final Project: Final Paper, Presentation, and Peer Assessment
This assignment is a group project. Students will be placed into groups consisting of groups of four or five students each. Groups will be assigned early, and the expectation is that the groups will work on the various parts of the assignment as relevant material is covered throughout the course. The group will act as a self-directed team, and will therefore determine its own timetable, task list, guidelines for communication, goals, and so forth. As an individual, you are expected to participate fully in the project. Everyone in your group will receive the same grade for the project.
Your group will create a strategic plan and present the plan in a professional manner. The plan requires a paper turn in to the Assignment Folder and a PowerPoint presentation that is presented in the last week of class.
All students in the group will receive the same grade for the final paper and the presentation. However, if a student fails to contribute to the project, the student will earn a zero for the assignment and/or PowerPoint presentation.
By completing this assignment, students will meet the outcome(s):
- examine the impact of ethical decision making, social responsibility, stakeholder analysis, and corporate governance on organizations and society
- formulate and evaluate an organization’s vision and mission statement, and develop long-term objectives
- analyze and synthesize strengths, weaknesses, opportunities, and threats (SWOT) to generate, prioritize, and implement alternative strategies in order to write and present a strategic plan
- evaluate the outcomes of selected strategies to determine their success and impact on the achievement of an organization’s vision and mission
Required Elements to include in Applied Final Project:
- The strategic plan should include:
- Ø vision and mission
- Ø background organization
- Ø industry analysis
- Ø competitive analysis
- Ø financial analysis
- Ø technique analysis (using one technique from chapter 6)
- Ø alternative strategy generation
- Ø SWOT analysis
- Ø strategy and prioritization selection
- Ø action plan
- Ø evaluative plan
- Identify strategies
- Discuss strategies used at the corporate, business and function levels using the concepts learned in the course.
- Demonstrate critical thinking in the assessment.
Required Formatting of Paper:
- This report should be double spaced, 12-point font, 20 – 25 pages in length excluding the title page and reference page;
- This paper should be written in the third person. No script should contain the words “I or we;”
- Title page with your name, the course name, the date, and instructor’s name;
- Include a reference page;
- Use APA formatting for in-text citations and reference page. You are expected to paraphrase and not use quotes. Deductions will be taken when quotes are used and found to be unnecessary;
- Submit the paper in the Assignment Folder.
Required Formatting of PowerPoint Presentation:
- This report should be an overview of the strategic plan;
- The presentation should have between 15 – 20 slides that includes a title page and a reference page;
- Submit the presentation in the discussion area.
Grading Rubric Group Presentation (10%)
|
Outstanding |
Superior |
Good |
Substandard |
|
4. |
3.4 |
3. |
2.6 |
Critical thinking/ Demonstration of knowledge/Application |
evidenced sound knowledge of the topic; critical thinking consistently demonstrated |
mostly evidenced sound knowledge of the topic; critical thinking often demonstrated |
evidenced some knowledge of the topic; critical thinking occasionally demonstrated |
substantial lack of evidenced knowledge of the topic; critical thinking not demonstrated |
|
1.5 |
1.3 |
1.1 |
1 |
Listening/ Attentiveness/ Community Awareness |
consistently aware of needs of community; listens attentively to ideas and perspectives of the group, as indicated by comments that build on the remarks of others; frequently attempts to motivate the group discussion; presents creative approaches to topic |
frequently attempts to direct the discussion/activity and present relevant viewpoints for consideration by group; interacts freely but |
occasionally makes meaningful reflection on the efforts of others; often inattentive and needs to be reminded of the focus of the class; marginal effort to become involved with discussion |
disregards the comments of others; responses are redundant to other responses; makes disruptive comments that are directed at specific students |
|
1.5 |
1.3 |
1.1 |
1 |
Attention to instructions |
demonstrated full understanding of requirements; responded to each aspect of assignment |
demonstrated understanding of requirements; missed one minor aspect of assignment |
demonstrated some understanding of requirements; missed a key element or two minor aspects of assignment |
failed to show a firm understanding of requirements; missed two key elements or several minor aspects of assignment |
|
2 |
1.7 |
1.5 |
1.3 |
Slide Creation and Transition |
presentation flows well and logically; transitions are smooth, interesting and enhance presentation |
presentation flows well; smooth transitions used on most slides |
presentation flows well; smooth transitions used on some slides |
presentation is unorganized; very few transitions and/or they distract from presentation |
|
1 |
.85 |
.75 |
.65 |
Clarity, including grammar/APA |
consistently uses grammatically correct posts with no misspellings; no APA style errors |
few grammatical or spelling errors are noted in posts; attempts in-text citations and reference list but 1 or 2 APA style errors are present |
errors in spelling and grammar evident in several posts; APA style errors are present: inconsistencies in citation usage can be found throughout the document |
errors in spelling and grammar evident in several posts; attempts either in-text citation or reference list but omits the other |
Grading Rubric for Final Project (29%)
|
Outstanding |
Superior |
Good |
Substandard |
Failure |
|
|
10.15 |
8.63 |
7.61 |
6.60 |
5.58 |
|
Critical thinking/reasoning |
demonstrates a high degree of critical thinking, is consistent in accurately interpreting questions & material; provides solid assumptions, reasoning & claims; thorough analysis & evaluation with sound conclusions |
shows good critical thinking; accurately interprets most questions & material; usually identifies relevant arguments/reasoning/claims; offers good analysis & evaluation with fairly sound conclusions |
shows occasional critical thinking; questions & material is at times accurately interpreted; arguments/reasoning/claims are occasionally explained; offers fair analysis & evaluation with a conclusion |
shows little critical thinking, misinterprets questions or material; ignores or superficially evaluates; justifies little and seldom explains reasoning; draws unwarranted conclusions
|
lacks critical thinking consistently offers biased interpretations; ignores or superficially evaluates; argues using poor reasoning, and/or unwarranted claims |
|
|
||||||
|
10.15 |
8.63 |
7.61 |
6.60 |
5.58 |
|
Application of concepts/development |
arguments or positions are well-supported with evidence from the readings/experience; ideas go beyond the course material and recognize implication and extensions of the material and concepts |
arguments or positions are mostly supported by evidence from the readings and course content; ideas presented demonstrate student’s understanding of the material and concepts |
arguments are more often based on opinion or unclear views than on position grounded in the readings of material or external sources of material |
arguments are frequently illogical and unsubstantiated; student may resort to ad hominem attacks on the author instead of making meaningful application of the material |
a meaningful attempt to explain or support ideas does not exist |
|
|
4.35 |
3.70 |
3.26 |
2.83 |
2.39 |
|
Attention to instructions |
demonstrated full understanding of requirements responded to each aspect of assignment |
demonstrated understanding of requirements; missed one minor aspect of assignment |
demonstrated some understanding of requirements; missed a key element or two minor aspects of assignment |
failed to show a firm understanding of requirements; missed two key elements or several minor aspects of assignment |
did not demonstrate understanding of assignment requirements |
|
|
2.90 |
2.47 |
2.18 |
1.89 |
1.60 |
|
Clarity, including grammar |
writing is clear and easy to follow; grammar and spelling are all correct; formatting gives a professional look and adds to readability |
most ideas are presented clearly; occasional spelling and/or grammar issues |
wordy; some points require rereading to understand fully; more than an occasional spelling and/or grammar |
unclear and difficult to understand; frequent spelling and grammar issues |
largely incomprehensible writing/poorly written in terms of mechanics and structure |
|
|
1.45 |
1.23 |
1.09 |
0.94 |
0.80 |
|
Adherence to APA style (6th ed.) |
no APA style errors |
attempts in-text citation and reference list but 1 or 2 APA style errors are present |
attempts in-text citation and reference listing; APA style errors are present: inconsistencies in citation usage can be found throughout the document |
attempts either in-text citation or reference list but omits the other |
no attempt at APA style |