Course Syllabus
Course Description
Presents the fundamentals of business principles and practices. Business strategies emphasized are decision making and planning, teamwork, technology, and communication. Topics include analysis of the business environment, starting a new business, managing business and employees, marketing, accounting, and finance.
Course Textbook(s)
No physical textbook is required; resources are integrated within the course.
Course Learning Outcomes
Upon completion of this course, students should be able to:
1. Identify basic business concepts. 2. Examine the different environments in which businesses operate, to include social, technological, economic, legal,
and market. 3. Explain management functions of planning, organizing, leading, and controlling. 4. Identify the basic principles of marketing. 5. Determine the function and role of human resources, including key aspects of human resource management. 6. Discuss the importance of ethics and social responsibility in business. 7. Evaluate concepts associated with entrepreneurship. 8. Explain how outsourcing, offshoring, and foreign entities affect the operation of businesses in the United States.
Credits
Upon completion of this course, the students will earn 3 hours of college credit.
Course Structure
1. Study Guide: Course units contain a Study Guide that provide students with the learning outcomes, unit lesson, required reading assignments, and supplemental resources.
2. Learning Outcomes: Each unit contains Learning Outcomes that specify the measurable skills and knowledge students should gain upon completion of the unit.
3. Unit Lesson: Unit Lessons, which are located in the Study Guide, discuss lesson material. 4. Reading Assignments: Units contain Reading Assignments from one or more chapters from the textbook and/or
outside resources. 5. Suggested Reading: Suggested Readings are listed within the Study Guide. Students are encouraged to read the
resources listed if the opportunity arises, but they will not be tested on their knowledge of the Suggested Readings. 6. Discussion Boards: Discussion Boards are part of all CSU Term courses. More information and specifications can
be found in the Student Resources link listed in the Course Menu bar. 7. Unit Quizzes: This course contains Unit Quizzes. It is suggested that the quizzes be completed before students
complete the Unit Assessments. Quizzes are used to give students quick feedback on their understanding of the unit material.
8. Unit Assessments: This course contains Unit Assessments, which test student knowledge on important aspects of the course. These tests may come in many different forms, ranging from multiple choice to written response questions.
9. Unit Assignments: Students are required to submit for grading Unit Assignments. Specific information and instructions regarding these assignments are provided below. Grading rubrics are included with each assignment. Specific information about accessing these rubrics is provided below.
10. Ask the Professor: This communication forum provides you with an opportunity to ask your professor general or
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BBA 2010, Introduction to Business 1
course content related questions. 11. Student Break Room: This communication forum allows for casual conversation with your classmates.
CSU Online Library
The CSU Online Library is available to support your courses and programs. The online library includes databases, journals, e-books, and research guides. These resources are always accessible and can be reached through the library webpage. To access the library, log into the myCSU Student Portal, and click on “CSU Online Library.” You can also access the CSU Online Library from the “My Library” button on the course menu for each course in Blackboard.
The CSU Online Library offers several reference services. E-mail (library@columbiasouthern.edu) and telephone (1.877.268.8046) assistance is available Monday – Thursday from 8 am to 5 pm and Friday from 8 am to 3 pm. The library’s chat reference service, Ask a Librarian, is available 24/7; look for the chat box on the online library page.
Librarians can help you develop your research plan or assist you in finding relevant, appropriate, and timely information. Reference requests can include customized keyword search strategies, links to articles, database help, and other services.
LibGuides
Think of a LibGuide (a Library Guide) as a mini-website to help you with your assignments. It has relevant information such as databases, e-books, and websites specific to your courses. If you have any questions, please reach out to your friendly library staff.
Click here for the LibGuide for this course.
Unit Assignments
Unit I Scholarly Activity
The purpose of this assignment is to describe the goals and responsibilities for each of the core components of business. You will list the typical job titles and a cost associated with each component.
Click here to access the template for this assignment. Save all of your work to the template, and submit it in Blackboard for grading.
Information about accessing the grading rubric for this assignment is provided below.
Unit II Assignment
The purpose of this assignment is to examine the different environments in which businesses operate. Include social, technological, economic, legal, and market environments when you complete the three exercises.
Click here to access the template for this assignment. Save all of your work to the template before submitting it in Blackboard for grading.
Information about accessing the grading rubric for this assignment is provided below.
Unit IV Web Assignment
The purpose of this assignment is for you to identify the basic principles of marketing. You will describe a target market, market segment, and a message, and explain how marketing research contributes to reaching a specific audience.
Click here to access the template for this assignment. Save all of your work to the template, and submit it in Blackboard for grading.
Information about accessing the grading rubric for this assignment is provided below.
Unit V PowerPoint Presentation
Human resource management plays an important role in any successful business. This assignment focuses on the key functions of human resource management. Your presentation must include a description of each key function in your own words. Your presentation should be a minimum of 10 slides.
A template has been provided to get you started. Your task is to complete this presentation by inserting the remaining elements. As you navigate from one slide to the next, be sure to read the instructions carefully. Once you finish, save all of your work to the template, and submit it in Blackboard for grading.
Click here to access the Unit V PowerPoint presentation template.
Information about accessing the grading rubric for this assignment is provided below.
BBA 2010, Introduction to Business 2
mailto:library@columbiasouthern.edu
http://libguides.columbiasouthern.edu/undergradbusiness
https://online.columbiasouthern.edu/CSU_Content/Courses/Business/BBA/BBA2010/16I/UnitI_assignment_template.doc
https://online.columbiasouthern.edu/CSU_Content/Courses/Business/BBA/BBA2010/16I/UnitII_assignment_template.doc
https://online.columbiasouthern.edu/CSU_Content/Courses/Business/BBA/BBA2010/16I/UnitIV_assignment_template.doc
https://online.columbiasouthern.edu/CSU_Content/Courses/Business/BBA/BBA2010/16I/UnitV_presentation_template.pptx
Unit VI Case Study
For this assignment, you will evaluate the concepts associated with entrepreneurship. First, locate the video below in the Films on Demand database in the CSU Online Library.
ABC News. (2013). Building a food truck business from the ground up [Video file]. In Films On Demand. Retrieved from https://libraryresources.columbiasouthern.edu/login?auth=CAS&url=http://fod.infobase.com/PortalPlaylists.aspx? wID=273866&xtid=54907
Click here to view the video transcript.
Next, answer the following questions.
1. What value does this business bring to the communities it serves? 2. What are the advantages of the food truck business? 3. What are the risks involved in this business? 4. What characteristics of the owners help to make this business a success? 5. What type of entrepreneurship is displayed in the video? Explain. 6. Why is additional support critical for the success of the food truck business? 7. What suggestions would you recommend for this business?
Your case study must be a minimum of two pages in length.
Information about accessing the grading rubric for this assignment is provided below.
Unit VII Essay
Corporate social responsibility is an emerging trend for businesses in today’s environment. Regardless of the nature of the industry, corporations are held to higher ethical standards. This assignment will give you a chance to think as an executive and take into consideration the importance of ethics and social responsibility.
You are tasked with choosing a corporation and discussing the importance of ethics and social responsibility in relation to that particular corporation. Think about the stakeholders associated with the corporation and how they benefit if the organization displays social responsibility. Start with a brief introduction of the organization, and remember to think from the perspective of the leader of the organization.
Your submission must be a minimum of two pages in length. Be sure to cite any sources using APA format.
Information about accessing the grading rubric for this assignment is provided below.
Unit VIII Article Review
For this assignment, you will locate an article in the CSU Online Library that relates to organizational behavior, and write a review of the article. Your article review must be a minimum of two pages in length. Be sure to address each of the following points in your article review.
Identify the premise of the article and supporting points. How does the author describe organizational behavior? Why is organizational behavior important? Which business concepts covered in this course were you able to identify?
You are required to use at least one scholarly source. All in-text citations and references must be formatted according to APA guidelines.
The Business Source Complete, Academic Search Complete, ABI/INFORM Collection, and Academic OneFile databases should be helpful for this assignment.
Click here to view a tutorial that shares a few tips on finding articles in the databases.
Information about accessing the grading rubric for this assignment is provided below.
APA Guidelines
The application of the APA writing style shall be practical, functional, and appropriate to each academic level, with the primary purpose being the documentation (citation) of sources. CSU requires that students use APA style for certain papers and projects. Students should always carefully read and follow assignment directions and review the associated grading rubric when available. Students can find CSU’s Citation Guide by clicking here. This document includes examples and sample papers and provides information on how to contact the CSU Success Center.
This course utilizes analytic grading rubrics as tools for your professor in assigning grades for all learning activities. Each rubric serves as a guide that communicates the expectations of the learning activity and describes the criteria for each level
BBA 2010, Introduction to Business 3
https://libraryresources.columbiasouthern.edu/login?auth=CAS&url=http://fod.infobase.com/PortalPlaylists.aspx?wID=273866&xtid=54907
https://online.columbiasouthern.edu/CSU_Content/Courses/Business/BBA/BBA2010/16I/UnitVI_video_transcript.docx
http://libguides.columbiasouthern.edu/findjournalarticlesvideo
http://www.columbiasouthern.edu/downloads/pdf/success/citation-guide
of achievement. In addition, a rubric is a reference tool that lists evaluation criteria and can help you organize your efforts to meet the requirements of that learning activity. It is imperative for you to familiarize yourself with these rubrics because these are the primary tools your professor uses for assessing learning activities.
Rubric categories include: (1) Discussion Board, (2) Assessment (Written Response), and (3) Assignment. However, it is possible that not all of the listed rubric types will be used in a single course (e.g., some courses may not have Assessments).
The Discussion Board rubric can be found within Unit I’s Discussion Board submission instructions.
The Assessment (Written Response) rubric can be found embedded in a link within the directions for each Unit Assessment. However, these rubrics will only be used when written-response questions appear within the Assessment.
Each Assignment type (e.g., article critique, case study, research paper) will have its own rubric. The Assignment rubrics are built into Blackboard, allowing students to review them prior to beginning the Assignment and again once the Assignment has been scored. This rubric can be accessed via the Assignment link located within the unit where it is to be submitted. Students may also access the rubric through the course menu by selecting “Tools” and then “My Grades.”
Again, it is vitally important for you to become familiar with these rubrics because their application to your Discussion Boards, Assessments, and Assignments is the method by which your instructor assigns all grades.
These are non-graded discussion forums that allow you to communicate with your professor and other students. Participation in these discussion forums is encouraged, but not required. You can access these forums with the buttons in the Course Menu.
Ask the Professor
This communication forum provides you with an opportunity to ask your professor general or course content questions. Questions may focus on Blackboard locations of online course components, textbook or course content elaboration, additional guidance on assessment requirements, or general advice from other students.
Questions that are specific in nature, such as inquiries regarding assessment/assignment grades or personal accommodation requests, are NOT to be posted on this forum. If you have questions, comments, or concerns of a non- public nature, please feel free to e-mail your professor. Responses to your post will be addressed or e-mailed by the professor within 48 hours.
Before posting, please ensure that you have read all relevant course documentation, including the syllabus, assessment/assignment instructions, faculty feedback, and other important information.
Student Break Room
This communication forum allows for casual conversation with your classmates. Communication on this forum should always maintain a standard of appropriateness and respect for your fellow classmates. This forum should NOT be used to share assessment answers.
The following pages contain a printable Course Schedule to assist you through this course. By following this schedule, you will be assured that you will complete the course within the time allotted.
Unit I The Core Components of a Business [ Weight: 10% ]
Read/View: Unit I Study Guide Reading Assignments (4 articles, 3 presentations): See Study Guide
Discuss: Unit I Discussion Board 2%
Submit: Unit I Quiz Unit I Scholarly Activity
2% 6%
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Unit II Various Environments of Business [ Weight: 13% ]
Read/View: Unit II Study Guide Reading Assignments (3 articles, 3 presentations): See Study Guide
Discuss: Unit II Discussion Board 2%
Submit: Unit II Assignment 11%
Unit III Functions of Management in Business [ Weight: 12% ]
Read/View: Unit III Study Guide Reading Assignments (5 articles, 2 presentations): See Study Guide
Discuss: Unit III Discussion Board 2%
Submit: Unit III Assessment 10%
Unit IV Principles of Marketing [ Weight: 13% ]
Read/View: Unit IV Study Guide Reading Assignments (4 articles, 5 presentations): See Study Guide
Discuss: Unit IV Discussion Board 2%
Submit: Unit IV Web Assignment 11%
Unit V Human Resource Management [ Weight: 13% ]
Read/View: Unit V Study Guide Reading Assignments (4 articles, 4 presentations): See Study Guide
Discuss: Unit V Discussion Board 2%
Submit: Unit V PowerPoint Presentation 11%
Unit VI Entrepreneurship and Small Businesses [ Weight: 13% ]
Read/View: Unit VI Study Guide Reading Assignments (7 articles, 3 presentations): See Study Guide
Discuss: Unit VI Discussion Board 2%
Submit: Unit VI Case Study 11%
Unit VII Ethics and Corporate Social Responsibility [ Weight: 13% ]
Read/View: Unit VII Study Guide Reading Assignments (4 articles, 1 presentation): See Study Guide
Discuss: Unit VII Discussion Board 2%
Submit: Unit VII Essay 11%
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Unit VIII Organizational Behavior [ Weight: 13% ]
Read/View: Unit VIII Study Guide Reading Assignments (4 articles, 1 presentation): See Study Guide
Discuss: Unit VIII Discussion Board 2%
Submit: Unit VIII Article Review 11%
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BBA 2010, Introduction to Business
Course Syllabus
Course Description
Course Textbook(s)
Course Learning Outcomes
Credits
Course Structure
CSU Online Library
LibGuides
Unit Assignments
Unit I Scholarly Activity
Unit II Assignment
Unit IV Web Assignment
Unit V PowerPoint Presentation
Unit VI Case Study
Unit VII Essay
Unit VIII Article Review
APA Guidelines
Grading Rubrics
Communication Forums
Schedule/Grading