Starbucks is an international chain of coffee and the coffeehouse based in Seattle, United States and Washington. With almost 17133 stores in about 49 countries the Starbucks is the world’s largest coffeehouse company. There are about 11068 stores of Starbucks in US, 1000 in Canada and almost 800 in Japan. There are many good products served by the Starbucks. The Starbucks is specialist in providing the Drip Brewed Coffee, Hot Drinks Based on Espresso, other cold and hot drinks, salad, coffee beans, cold and hot sandwiches and pastry, panning, snakes and other items like tumblers and mugs.
The company market music, books and films through the entertainment divisions of the Starbucks. The many products of the organization are either seasonal or they are available according to the location of the store. The branded coffee and the ice-cream of the Starbucks is also available on some grocery stores.
Since the company is expanding rapidly, the Starbucks opened a local Seattle model for the coffee roasting and marketing. The Starbucks continued to open a new store every working day from 1990’s to 2000. The first international store of the Starbucks outside US was opened in mid-1990 and it continued to grow on continuous basis. In 2008 the 900 stores of the Starbucks targeted of protest on issues such as in the United States since about 900 2008 Retail Stores Starbucks has been a target of protests on issues such as labor relations, fair-trade policies, political views environment impact and anti-cooperative practices.
The time survey represented damaged reputation of Starbucks at higher rate than the rivals of the Starbucks due to the environmental and the controversial disputes. The Starbucks enjoyed the decade growth without any interruption until their decision to close 700 stores in US, Briton and Australia.
The ubiquitous coffee chain enjoyed decades of uninterrupted growth until this summer when it decided to close nearly 700 stores in the United States, Australia and Britain.
Now, the latest concerned consumer survey, carried out for The Times by Populous, shows it has also lost the most support among green and ethically aware shoppers.
(EPA.gov U.S. Environmental Protection Agency Wastes 5/5/2008 [iv] )
Ethics:-
According to the Webster’s the ethics can be defined as, “the determination of the good and bad with the obligations and the moral duties, a set of the moral values and the principles or a system or theory of moral values. “The ethics helps the individual’s weather an act is immoral moral, wrong or right. The basics of ethics can be in religious tenets, natural law, family influences, and educational experiences, social and cultural expectations.
Ethics in business context:-
The business ethics is also known as, “ethics is the application of the principles, discipline, and the ethical theories for the organizational context. The business ethics can be defines as, “the determination of the standards and the principles which guides the required behaviors in the business scenario. The research is being conducted to follow that the graduates and the undergraduates.
The ethical behavior in a business context is critical, because there always concerns of the people and the employees under legal investigation. If there is no business ethics then the level of mutual trust which serves as the basis of free market economy.
It is the belief of the Starbucks that the ethically doing business and the right things are very important for the organizational success.
The business ethics compliance is a program which supports the Starbucks mission and vision and helps the organization to protect the culture and the reputation, through the resource allocation for the ethical decisions at work. The ethical context can be used to develop and expand the awareness of the standards regarding business conduct, legal compliance, facilities, training, political interest, etc.
Ethical Consideration:-
The ethical concerns are the growing consideration of the consumers in the financial products and services. According to the report from GFK Bonn on 22 july, 2008, the behavior of the product or service providers are most important aspect for the consumers in UK to make a decision regarding the product and the services. (Gfk NOP, 2008 )
While choosing the products and services about 21 percent of the customers in United Kingdom consider ethics before decision making. 26 percent declared the moral values as irrelevant, and 45 percent believed that buying products is less important than the issues behind them.
The overall study revealed that about 95 percent of the consumers believe that all companies, producers and suppliers must practice the fair-trade policies to avoid distracting environment, and there should no child labor. (Gfk NOP, 2008 )
Ethical responsibility:-
The business and the organizations which have more moral and social responsibilities are expected to grow faster. But there is one problem that the ethics is the combination of the different group’s ethics. The ethics are not just about doing the right things but it is much more than that.
Reasons of ethical responsibility:-
There are the following reasons which explains the reasons for the ethical responsibilities of the organizations,
The first one is the business organization works in the society and it is not operating in the Vacuumed.
The other reason is that the decisions of the organization have the huge impact on the society
In the past the decisions by the management were taken on the basis of the just only cost-benefit analysis which creates the “Bottom line” impact.
Such decisions of the organizations caused adverse impact on others
The corporations owe some social responsibilities for their society.
Ethical Responsibilities:-
There are the following types of the theories of the ethical responsibility in business.
- Maximizing Profit
- Moral minimum
- Corporate citizenship
- Stakeholders interest