Unit 4-2

This paper you have to go by

Crisis Management and Organizational Development 
 During crisis situations, leadership becomes a true driver of organizational profitability. [Jaques ], Argues that, communication is the key element of leadership, with positive effects in influencing employees’ attitude toward the right direction. Therefore, post crisis communication can be used to repair the reputation and/or prevent reputational damage [WTi07] According to [Ibidapo], employees can be mobilized in crisis communication, not only as receivers but also as senders just as they in the roles of internal or external stakeholders can act proactively in a crisis situation. Consequently, each crisis seems idioscratic and hence administrators continue to repeat the same errors when a crisis occurs [Joanne &. Hale, 2005]
Coombs, W. T. (2007). Protecting Organization Reputation During Crisis: The Development and Application of Situational Crisis Communication Theory (Vol. 3). Charleston, Illinois, USA: Corporate Reputation Review
Ibidapo, D. E. (2015). Leading in Crisis: Leading Organizational Change and Business Development (Vol. 3). International Journal of Information, Business and Management.
For this unit, you will submit your full sentence outline of your final project.
Please ensure that you follow standard APA formatting. Your presentation must have a cover page and a reference page. Be sure your presentation is organized, clear, and grammatically correct.

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If you have not completed an outline before, here are some resources for you.

, T. (2010). Reshaping Crisis Management: The Challenge For Organization Design (Vol. 1). Organization Development Journal. 
Joanne E. Hale, R. E. (2005). Crisis Response Communication Challenges: Building Theory from Qualitative Data (Vol. 2). Association for Business Communication. 

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