Let’s throw some light upon what Communication is all about: According to Allen, – “Communication is the sum of all the things, one person does when he wants to create understanding in the mind of others. It is the bridge of meaning. It involves a systematic and continuous process of telling, listening and understanding.”
IMPORTANCE OF EFFECTIVE COMMUNICATION:
Effective communication is important because one needs to express his ideas clearly and needs to be understood very clearly while communicating. The receiver should understand the message in the same perception as intended by the sender of the message. This is what we call an effective communication. Interestingly though, there are other facets to effective communication when it comes to written communication, popularly known as ‘Seven C’s of Effective Communication’.
THE IMPORTANCE OF WRITTEN COMMUNICATION IN AN ORGANISATION:
Communication is the key to motivation, it helps in informing and illuminating the employees about the task to be carried out, the manner they should be performing their task, and how to improve their performance if it is not up to the mark.
An Effective Communication is the best source of information to the members of organization for decision-making process as it helps identifying and evaluate alternative course of actions.
Communication also plays a fundamental role in altering an individual’s attitude, i.e., a well informed individual will have better attitude than a less-informed individual. Organizational magazines, journals, meetings and various other forms of oral and written communication help in moulding employee’s attitudes.
Communication also helps in socializing. In today’s life the only presence of another individual fosters communication. Human is a social animal and survival without communication is neither possible nor fruitful.
Communication also assists in controlling process in a big way. It helps controlling organizational member’s behavior in various ways. It is the art of getting work done. There are various levels of hierarchy, certain principles and guidelines that employees must follow in an organization. They must comply with organizational policies, perform their roles efficiently and communicate any work problem and grievance to their superiors. Thus, communication helps in controlling function of management.