Make a post by following the instructions below then the response to students (I will upload later I have to make a post first to see other posts)
Please listen to the following NPR How I Built This Podcast on AirBnB. The podcast can be accessed via any podcast app like itunes or stitcher. This podcast is 40 minutes long but I promise it will be interesting! And, you can listen to it on your morning commute or while working out! Please answer the following:
1. How did Joe Gebbia segment the market (demonstrate knowledge of the types of market segmentation)
2. Identify at least two target markets for AirBnb
3. What is your attitude toward Airbnd? How does AirBnb use persuasion to challenge attitudes about AirBnb?
Ideas for a 2nd post include applying current news or information about Airbnd as it relates to attitudes, persuasion, segmentation, target marketing, and/or the influence process.